MBA (MARKETING & SALES)
 
     
 
Master of Business Administration in MARKETING & SALES
  
     
 
MBA Marketing & Sales
Course Structure – Core Courses
 
Semester 1
 
  • Organization Theory and Management
  • Accounting for Management
  • Economic Analysis
  • Marketing Management
  • Information Technology for Managers
  • Quantitative Techniques in Management
  • Sales Management
  • Business Communication – I
  • Behavioural Science – I 
  • Foreign Language - I
    French
    German
    Spanish
    Japanese
    Chinese
 
Semester 2
 
  • Legal Aspects of Business
  • Marketing Research
  • Financial Management
  • Product & Brand Management
  • Consumer Behaviour
  • Distribution & Logistics Management
  • Knowledge Management
  • Managerial Competencies & Career Development (Non-credit course)
  • International Marketing and Documentation
  • Business Communication – II
  • Behavioural Science – II
  • Foreign Language – II
    French
    German
    Spanish
    Japanese
    Chinese
 
     
 
Core Courses
 
Semester 3
 
  • Strategic Management
  • Managing Excellence (Non-credit course)
  • Advance Sales Management
  • Advertising & Sales Promotion
  • Industrial Marketing
  • Marketing of Services
  • Rural Marketing
  • Entrepreneurship & New Venture
  • Business Communication – III
  • Behavioural Science – III
  • Foreign Language- III
    French
    German
    Spanish
    Japanese
    Chinese
  • Summer Internship (Evaluation)
 
Semester 4
 
  • Management in Action - Social, Economic & Ethical Issues
  • Customer Relationship Management
  • Retail & Mall Management
  • Direct Marketing
  • Marketing of Financial Services
  • Service Operations Management
  • Supply Chain Management
  • Business Communication – IV
  • Behavioural Science – IV
  • Foreign Language – IV
    French
    German
    Spanish
    Japanese
    Chinese
  • Dissertation (to commence in Semester - III)