MBA - Competitive Intelligence and Strategic Management
  
     
 

The MBA (CI&SM) is a 2 yrs full-time degree program from Amity University
 
 
 
Semester I
 
A.   Core Courses General
  • Organizational Behavior
  • Managerial Economics
  • Accounting for Managers
  • Marketing Management
  • Statistics for Management
  • Information Technology for Managers
B.   Electives from Sectoral / Functional Area
  • Sales Management
  • Fundamentals of Competitive Intelligence & Applications
  • Global Business Management
  • Entrepreneurship and New Venture Creation
Choose any three from above list

C.   Value Addition Courses (VAC):
  • Business Communication
  • Behavioural Science-I
  • Foreign Business Language-1 (optional for Foreign campuses)
 
Semester II
 
A.   Core Courses General
  • Financial Management
  • Human Resource Management
  • Business Research Method
  • Operations Management
  • Legal Aspects of Business
B.   Electives from Sectoral / Functional Area
  • Competitive Intelligence Analysis
  • Business Process Management
  • International Trade Documentation and Logistics
  • Consumer Behaviour
  • Marketing of Services
  • Corporate Warfare
Choose any three from above list

C.   Value Addition Courses (VAC):
  • Business Communication
  • Behavioural Science-II
  • Foreign Business Language-2 (optional for Foreign campuses)
 
 
SUMMER INTERNSHIP (8 -10 WEEKS)
 
 
 
Semester III
 
A.   Core Courses General
  • Strategic Management
B.   Electives from Sectoral / Functional Area
  • Competitive Early Warning and Risk Control
  • Business Wargaming & Scenario Planning – 1
  • Advanced Competitive Intelligence
  • Business Intelligence and Data Analytics
  • Product and Brand Management
  • Strategic Service Marketing
Choose any three from above list

C   Summer Internship Evaluation

D.   Value Addition Courses (VAC):
  • Business Communication
  • Behavioural Science-III
  • Foreign Business Language-2 (optional for Foreign campuses)
 
Semester IV
 
A.   Core Courses General
  • Management in Action – Social, Economic & Ethical Issues
B.   Electives from Sectoral / Functional Area
  • Strategic Competitive Intelligence
  • Business Wargaming & Scenario Planning –II
  • Business Growth and Innovation
  • Data Analysis for Marketing Decision
  • Product Development and Management - a Global Perspective
  • Sustainability Strategies
  • Strategies for Mergers and Acquisitions
Choose any three from above list

C.   Dissertation

D.   Value Addition Courses (VAC):
  • Business Communication
  • Behavioural Science-IV
  • Foreign Business Language-4 (optional for Foreign campuses)