Master of Business Administration (Horticulture Business)

  
 

Master of Business Administration (Horticulture Business) is a two year full-time degree program from Amity University.

 
 
Semester 1
 
  • Foundation Course in Horticulture
  • Principles of Management
  • Hortibusiness Environment & Policy
  • Marketing Management
  • Quantitative Techniques in Management
  • Accounting for Management
  • Managerial Economics
  • Information Technology for Managers
  • Business Communication – I
  • Behavioural Science – I
  • Foreign Language – I
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
  • On Farm Project – I

 
   
 
Semester 2
 
  • Concept of Supply Chain &Retail Management of Horticultural Produce
  • Business Opportunities in Horticulture
  • Procurement Management of Horticulture Produce
  • Human Resource Management
  • Financial Management
  • Marketing Research
  • Project Management and Entrepreneurship Development
  • Business Communication - II
  • Behavioural Science – II
  • Foreign Language – II
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
  • On – Farm Project – II
 

 

SUMMER INTERNSHIP – 8 WEEKS
Two weeks to be devoted at rural areas to understand farmers and
develop good relations with them for contact/contract farming

 
 
 
Semester 3
 
  • Economic Principles for Farm & Business Management
  • Horticultural Marketing System
  • Management of Horti-Inputs & its Marketing
  • Post Harvest Technology & Cold Chain Management of Horticultural Produce
  • Business Communication – III
  • Behavioural Science – III
  • Foreign Language – III
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
  • Summer Internship (Evaluation)
    • Choose any one Specialization Group
  • Group – I: Hi-tech Horticulture Production Management and Precision Farming
    • Propagation and Nursery Management of Fruit Crops
    • Good Agricultural Practices for Horticultural Crops
    • Protected Cultivation of Vegetables & Flowers
  • Group – II: Supply chain and Retail Management of Horticultural produce
    • Logistic & Supply Chain Management of Horticultural Produce
    • Retail Strategy & Service in Horticulture
    • Merchandising and Management of Horticultural Produce
  • Group – III: Food Technology, Processing Management And Value Addition Of Horticultural Produce
    • Principles of Food Technology
    • Post Harvest Technology & Management of Fruits, Vegetables & Flowers
    • Post Harvest Technology & Management of Spices, Plantation Crops, Medicinal & Aromatic Plants
  • Group – IV: Marketing
    • Consumer Behaviour & Customer Relation Management
    • Industrial Marketing
    • Advertising & Sales Promotion
 
Semester 4
 
  • ICT Application in Horticulture & Rural Development
  • Rural Business Management & Finance
  • Innovation & Technology Management
  • International Trade in HortiBusiness
  • Natural Resource Management & Environmental Horticulture
  • Business Communication – IV
  • Behavioural Science – IV
  • Foreign Language – IV
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
  • Dissertation
    • Choose any one Specialization Group – (As opted during semester III)
  • Group – I: Hi-tech Horticulture Production Management and Precision Farming
    • Seed Production Technology, Certification & Storage of Vegetable Seeds
    • Micro-irrigation & Fertigation System Design
    • Landscape Architecture & Designing
  • Group – II: Supply Chain and Retail Management
    • Production & Operation Management
    • Store Management
    • International Retailing
  • Group – III: Food Technology, Processing Management And Value Addition Of Horticultural Produce
    • Processing, Valued Addition & Quality Management of Fruits & Vegetables
    • Processing, Valued Addition & Quality Management of Spices, Plantation Crops, Medicinal & Aromatic Plant
    • Value Addition in Flowers
  • Group – IV: Marketing
    • International Marketing
    • Product Policy & Brand Management
    • Financial Services for Marketing