MA (Advertising & Marketing Management)

MA (Advertising & Marketing Management) is a two years full-time degree program from Amity University.

 
Semester 1
 
Core Courses
  • Advertising Principles & Practices
  • Principles & Practices of Marketing
  • Public Relations
  • Consumer Behaviour
  • Product & Brand Management
  • Fundamentals of Communication Research
  • Media Design
Value Addition Courses
  • Communication Skills
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
Semester 2
 
Core Courses
  • Media Planning & Buying
  • Industrial Marketing
  • Client Servicing & Account Planning
  • Advertising Planning & Strategy
  • Advertising Laws & Ethics
  • Advertising Research
  • Media Design & Production
Value Addition Courses
  • Communication Skills
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
 

 

  
 

SUMMER PROJECT (6 WEEKS)
 
Semester 3
 
Core Courses
  • International Strategic Marketing (ABS)
  • Creativity in Advertising
Specialisation Electives (Choose any three)
  • Rural Marketing
  • Understanding Consumers in India
  • International Retail Management
  • Customer Relationship Management
Domain Electives (Choose any one)
  • Event Planning & Strategy
  • Corporate Communication
Value Addition Courses
  • Business Communication
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective
  • NTCC Summer Project
 
Semester 4
 
Core Courses
  • Marketing of Services
  • Digital Marketing
Specialisation Electives (Choose any three)
  • Sales Management
  • Direct Marketing
  • Global Marketing Communication
Domain Electives (Choose any one)
  • Managing Special Events
  • Print Media Marketing & Circulation
Value Addition Courses
  • Business Communication
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective
  • NTCC Internship (6 Weeks)
 
 

 

  
 
 
 

 

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