MBA (Media Management)

MBA (Media Management) is a two years full-time degree program from Amity University.

 
Semester 1
 
Professional Core Courses
  • Organizational Behavior
  • Economic for Managers
  • Marketing Management
  • Information Technology for Managers
  • Accounting for Managers
  • Statistics For Managers
Specialisation Electives
  • Theories of Mass communication
  • Mass Media Industry
  • Consumer Behaviour
Or
Two NTCC* on Sectoral/Functional Area
  • Term Paper-I
  • Seminar
Or
Combination of B & C

Value Addition Courses
  • Business Communication
  • Behavioural Science - I
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
 
Semester 2
 
Professional Core Courses
  • Human Resource Management
  • Financial Managment
  • Research Methodology
  • Productions & Operations Mgmt.
  • Legal Aspects of Business
Specialisation Electives
  • Media Culture & Society
  • Media Design
  • Media Globalisation
Or
Two NTCC* on Sectoral/Functional Area
  • Minor Project - 1
  • Company Report
Or
Combination of B & C

Value Addition Courses
  • Business Communication
  • Behavioural Science - I
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
 
 

 

  
 

SUMMER INTERNSHIP (7 WEEKS)
 
Semester 3
 
Professional Core Courses
  • Strategic Management
Specialisation Electives from Sectoral/Functional Area(Choose Any 5)
  • Print Industry- I
  • Publishing Industry- I
  • Broadcast Industry- I
  • Film & Music Industry- I
  • New Media Industry- I
  • Advertising Industry- I
  • PR & Event Industry- I
Summer Internship Evaluation

Open Electives

Value Addition Courses
  • Business Communication
  • Behavioural Science - I
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
 
Semester 4
 
Professional Core Courses
  • Strategic Management
Specialisation Electives from Sectoral/Functional Area(Choose Any 5)
  • Print Industry- II
  • Publishing Industry- II
  • Broadcast Industry- II
  • Film & Music Industry- II
  • New Media Industry- II
  • Advertising Industry- II
  • PR & Event Industry- II
Summer Internship Evaluation

Open Electives

Value Addition Courses
  • Business Communication
  • Behavioural Science - I
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
 
 

 

  
 
 
 

 

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