M. A. - PR & Event Management

  
     

TheM. A. - PR & Event Management is a two year full-time degree program from Amity University.
 
 
Semester 1
 
  • Event Management & Planning: Concept & Context
  • Event Logistics
  • Intro to PR and Communication
  • Marketing Management for Events
  • Consumer Behaviour
  • Communication Skills - I
  • Behavioural Science - I
  • Foreign Language - I
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
   
 
Semester 2
 
  • Visualization to Events & PR
  • Concepts & principles of Advertising
  • Brand Management
  • Media Production and Set Design
  • Event Research
  • Communication Skills – II
  • Business Communication – III
  • Behavioural Science-II
  • Foreign Language - II
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
 
 

 

  
 
 
Semester 3
 
  • Event Budgeting
  • Event Co-ordination
  • Event Coverage
  • Corporate Communication
  • Account Planning In Events
  • Business Communication – III
  • Behavioural Science-II
  • Foreign Language – III
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
  • Summer Internship (8 - 10 WEEKS)
 
Semester 4
 
  • Organizational Behaviour
  • Media planning In Events
  • (Any one Specialization Project)
    Media Marketing and Planning In Events
    Client Servicing & Account Planning In Events
    Public Relations  And Corporate Communication
    Creativity in Events(Media production/Photography)
  • Communication Skills – IV
  • Behavioural Science-II
  • Foreign Language - IV
    • French
    • German
    • Spanish
    • Japanese
    • Chinese
    • Internship
  • Internship
 
 
 

 

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