MA (PR & Event Management)

MA (PR & Event Management) is a two years full-time degree program from Amity University.

 
Semester 1
 
Core Courses
  • Basics of Public Relations
  • Event Planning and Concepts
  • Product &Brand Management (ABS)
  • Principles & Practices of Marketing (ABS)
  • Consumer Behaviour (ABS)
  • Media Design
  • Fundamentals of Communication Research
Value Addition Courses
  • Business Communication
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
Semester 2
 
Core Courses
  • Advanced Public Relations
  • Event Logistics
  • Client Servicing & Account Planning
  • Media Productions & Set Design
  • Industrial Marketing (ABS)
  • Mass Media Industry
  • Global Marketing Communication (ABS)
Value Addition Courses
  • Business Communication
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
 

 

  
 

SUMMER PROJECT (6 WEEKS)
 
Semester 3
 
Core Courses
  • Event Budgeting
  • Corporate Communication
Specialisation Electives (Choose any three)
  • Media Planning & Buying
  • Managing Competitive Events
  • Advertising Principles and Practices
  • Aesthetics of Photography
  • Event Coverage and Packaging
Domain Electives (Choose any one)
  • Event Planning & Strategy
  • Corporate Communication
Value Addition Courses
  • Media Globalization
  • Anchoring & Presentation
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
Semester 4
 
Core Courses
  • New Venture Creation in PR & Events
Specialisation Electives (Choose any three)
  • International Marketing
  • Managing Special Events
  • Marketing of Services
  • Digital Marketing
  • Corporate Events
Domain Electives (Choose any one)
  • Advertising Planning and Strategy
  • Advanced Photography Techniques
Value Addition Courses
  • Business Communication
  • Behavioural Science
FBL (Choose any one)
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
Open Elective (OE)
 
 

 

  
 
 
 

 

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