|| AMITY BUSINESS SCHOOL, Amity University ||

MBA (MARKETING & SALES)

Course Structure

FIRST SEMESTER	SECOND SEMESTER
MMSHR 10101 Organization Theory & Management MMSMK 10101 Marketing Management MMSFN 10101 Accounting for Management MMSCS 10101 Computer Application MMSEN 10101 Economic Analysis MMSMK 10101 Sales Management MMSOM 10101 Quantitative Applications in Management MMSBS 10101 Business Communication – I MMSBS 10102 Behavioural Science – I Foreign Language- I MMSFR 10101 French MMSGR 10101 German MMSSH 10101 Spanish MMSJP 10101 Japanese MMSCE 10101 Chinese	MSMK 10201 Distribution & Logistics Management MMSMK 10202 International Marketing Management MMSMK 10203 Consumer Behavior MMSMK 10204 Product & Brand Management MMSMK 10205 Market Research & Report Preparation MMSLW 10201 Business Environment & Law MMSFN 10201 Financial Management MMSBS 10201 Business Communication- II MMSBS 10202 Behavioural Science – II Foreign Language- II MMSFR 10201 French MMSGR 10201 German MMSSH 10201 Spanish MMSJP 10201 Japanese MMSCE 10201 Chinese SUMMER INTERNSHIP 8-10 weeks
THIRD SEMESTER	FOURTH SEMESTER
MMSGM 20301 Strategic Management MMSGM 20302 Managerial Competencies & Career Development (Non-credit course) MMSSI 20350 Summer Internship (Evaluation) MMSBS 20301 Business Communication – III MMSBS 20302 Behavioural Science – III Foreign Language- III MMSFR 20301 French MMSGR 20301 German MMSSH 20301 Spanish MMSJP 20301 Japanese MMSCE 20301 Chinese Electives: Choose any 6 courses (18 credit units) From the following MMSMK 20301 Advance Sales Management MMSMK 20302 Advertising and sales Promotion MMSMK 20303 Industrial Marketing MMSMK 20304 Services Marketing MMSMK 20305 Rural & Agricultural Marketing MMSMK 20306 Integrated Marketing Communication	MMSGM 20401 Management in Action - Social, Economics & Ethical Issues MMSGM 20402 Managerial Excellence (Non-credit course) MMSDI 20460 Dissertation (to commence in Semester-III) MMSBS 20401 Business Communication – IV MMSBS 20402 Behavioural Science – IV Foreign Language- IV MMSFR 20401 French MMSGR 20401 German MMSSH 20401 Spanish MMSJP 20401 Japanese MMSCE 20401 Chinese Electives: Choose any 6 courses (18 credit units) From the following MMSMK 20401 Customer Relationship Management & Technology MMSMK 20402 Retail and Mall Management MMSMK 20403 Direct Marketing MMSMK 20404 Customer Loyalty & Services MMSMK 20405 Service Operations Management MMSMK 20406 Global Supply Chain Management

Note:

For non-credit courses, evaluation will be done but no credit units will be assigned. They will be reflected in the grade sheet with result as “satisfactory” or “Unsatisfactory”.
In semester III & IV, a student can opt for one course of BSI/ EMC2 in each semester either as an alternative to one of the elective courses or as an additional course. In case these are taken as an alternative to an elective course, each of these courses will have 4 credit units and if taken as additional courses then each will be treated as non-credit course.