The world is becoming a borderless entity.The relentness of breaking down of geographic boundareis has cast its influence on technology ,investment and trade.The opportunities before the corporates are now to operate across the national borders and adapt to the fast changing global environment

The face of business is undergoing a drastic change under the advent of globalization and cut throat competition .Customer demands,requirements,values,ethics and norms are gradually transforming.Today a customer wants options and alternatives,which are also available in plenty.

Hence to keep the growing competition at bay,international marketers have to devise fresh strategies and strive towards entering new markets to sell their products and services.

The biggest challenge for organisations is to evolve new strategies in order to keep up with the changing trends of corporate environment.International marketing executives need to be up-to-date with the latest development in the global arena and manage multinationals in an increasingly dynamic and volatile economic scenario.As continuing liberalization,deepening economic reforms and opening up of the developing economics take place under the WTO pressure,international managers need to adapt to new policies,opportunities and challenges which arise from relentless globalization.

The MBA(IB),MBA(IM),Three Continent MBA,Integrated MBA and Three Continent BBA programmes offfered by Amity International Business School,Noida are designed to be a gateway to achieve success and overcome global competition and challenges.Here we strive towards making learning a continuous which helps generate fresh idea and exudes enthusiasm.Besides latest academic inputs,the students are also given full fledged industry exposure through various projects,industrial visits ,port visits & guest lectures and this keep them in sync with the practicalities of the corporate world.All this is done in a congenial atmosphere which accelerates the student's growth process and paves the way for them to become global managers.

After all this exordium, i would like to compile it with compendium.We have given our students that amorphous talent to enable them to adapt to the various nauncess of the corporate world.It is our firm belief that our students would prove to be an asset to any organization and drive them to pinnacles of success.

Prof. (Dr.) Sanjay Srivastava
Mentor, Amity International Business School.