The world is no longer mapped on the business blueprint with demarcated boundaries, rather today; it is regarded as a boundary-less global economic village. There are no barriers to trade from one country to another. Within the countries, there are innumerable industries that lay the foundation for the country's growth and development.
Globalization, internet and hyper competition are dramatically reshaping markets and changing the way business is done. Customer needs, values, ethics and norms have undergone drastic changes. Today, customers want endless options and alternatives. The market has shifted its axis from 'Seller Market' to a 'Buyer Market'. International marketers have to; therefore, make strong efforts to enter new markets to sell their products and services whilst keeping the growing competition at bay.
Organizations have to evolve new strategies. They look for competitive edge and strategies based on their value chain, strengths, opportunities and core competences. Brand and product positioning is the name of the game. International marketing executive have to be on high alert at all times so as to keep abreast with the latest happenings in the global arena.
Growing liberalization, globalization and privatization in developing economies like India have created situations where international managers have to look for new innovations and creative strategies in order to meet the competitive threats positively and effectively and carve a niche for oneself.
The full-time regular Master of Business Administration in International Business Program offered by Amity International Business School is an opportunity to achieve the aforementioned challenges and reap the opportunities. Here, a plethora of activities like international platforms for industry interaction, meetings with corporate honchos, CEO’s, top management of MNC’s etc., aggressive placements in the top corporate houses of India and abroad, renowned faculty & academia, world-class infrastructure, 100% online teaching pedagogy etc. are just some of the things that make our students culturally sensitive, dynamic and ethical global business leaders of tomorrow. An opportunity to possess a dual specialization diploma (in addition to International Business) gives a competitive advantage to our students.
|Eligibility||:||Graduation (50%) 10+2 (60%) and MAT- 600, CAT - 80 percentile, GMAT - 500 Or Amity Written Test|
|1st Year Non Sponsored Semester Fee (Rs. in Lacs)||:||2.24|
|1st Year Sponsored Semester Fee (Rs. in Lacs)||:||3.36|