Strategic decisions about an organization’s future direction are dependent on many factors; the industry landscape, your organization’s core competencies in relation to that landscape, and the expanding global economy, to name a few. Organizations must be able to anticipate and react to changes that occur both inside and outside their industry. In particular, the impact of global trade means that today’s business environment is changing more rapidly than at any time in history. Organizations can ill-afford to make critical business decisions in a vacuum. That is why Competitive Intelligence and Corporate Warfare are more important than ever for a business to keep its competitive advantage. In addition to the obvious desired result of growing market share, Competitive Intelligence and Corporate Warfare can benefit businesses by improving:-

• Strategic planning.
• Knowledge of competitors; their markets, products and services.
• Identification of new markets.
• Defensive mechanism to impede the flow of information and knowledge out of the company.
• Identification and development of new and superior products.
• Identification of gaps in the market.
• Identification of deficiencies in the product and services of competitors.
• Visualization of future markets, products, processes and services.

Studies among the Fortune 500 companies have shown that those who place high value on competitor information generally outperform their rivals when it comes to pivotal performance measures like gross margin and sustained revenue growth. Competitive Intelligence and Corporate Warfare support both the organisation’s strategic development and operational decisions in marketing, research, planning, sales, and human resources. This does not mean that Competitive Intelligence is only important for Fortune 500 companies. Medium and small businesses are also competing for market share, and their decision-makers also need to know the competitive landscape in order to develop solid strategies.

The World is moving fast, we need to move faster. In the long run MBA Competitive Intelligence and Corporate Warfare (with additional specialization in Marketing and Sales) will bring about a revolution in the corporate landscape. It will speed up India’s progress towards becoming a super power.