The course for BBA program is designed to make thorough professionals of all our students. The specially framed course structure gives the students a cutting edge over other conventional degree programs offered by usual colleges and Universities. It is our continuous endeavor to upgrade & update the BBA program structure to keep up with the highly dynamic & changing corporate world.

The three years are divided into six semesters. During the initial semesters we create a foundation that provides an in-depth knowledge in all important management streams. By the beginning of third year, students are ready to take specialized courses head on. Depending upon their interest and caliber our students chose any one area of specialization. We offer specialization in Finance, Marketing, IT, HR and Law. Within each stream also, students can choose any two subjects out of three. ASB is amongst one of its kind to offer specialization at UG level

In order to give our students a distinct advantage in global market we offer a compulsory foreign language where the student has an option to choose any one of the five languages that we offer i.e. French, German, Spanish, Japanese & Chinese

In Amity, we truly believe that the difference between ordinary & extra-ordinary is that little “extra”. Therefore, along with a strong grounding in management courses, the students are offered compulsory value addition papers. These courses contribute towards overall personality development of our students. These courses are uniquely designed for each semester, as each semester the course aims at honing some aspect of a student's personality.

There is a strict attendance norm of 75% below which students are debarred from the examinations. Classes are rigorous and interactive. Numerous presentations, case studies and viva keep our students busy. Students are constantly exposed to the corporate world by means of weekly Guest Lectures by eminent Industry professionals apart from regular CEO Forums and Seminars/Workshops. We also keep on updating our syllabi based on the current industry needs and expectations. The students are also taken for Industry visits. The unique mentor program helps each student in identifying his/her strengths.

To incorporate practical training along with regular classroom work, we have specially designed assignments for the students. After first year, our students work on real-life projects/assignments during their summer break. After the end of the Second year all students undergo Summer Training of 6 - 8 weeks in reputed corporate houses. Additionally, a year long dissertation is carried out by third year students, where they select topics in their area of interest and carry out research work.

In Amity, although the focus is on academics, students are encouraged to participate in extra curricular activities like debate, extempore and quizzes that are held on a regular basis. We also organize “Aura”, an inter college National level, management fest every year there are lot of inter institutional competitions both academic as well as cultural. Students actively participate in “Sangathan” which is an Inter Institutional sports meet.