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Bachelor of Journalism and Mass Communication

About the course

The BA Mass Communication is an academic program of study in which information media and entertainment forms are learnt, scrutinized and critically analyzed. The program innovatively combines elements of academic training and professional practice and many of our graduates go out as full-fledged media and communication professionals-Correspondents, Reporters, Sub-Editors, PR & Advertising Professionals among many others- to contribute to the world of media.

Aim

· Critical and analytical thinking skills
· An understanding of the historical and cultural bases of the study of the media and their   roles in modern society
· The ability to work both independently and in groups

Bachelor of Journalism and Mass Communication


Course Structure

Semester- I (August-December)

Semester- II (January- May)

  • Introduction to Communication and Traditional Media
  • Print Media I – Reporting and Editing
  • Fundamentals of Advertising
  • Basics Photography
  • News and Current Affairs
  • Computer Application I
  • English
  • Understanding Self for Effectiveness
  • Foreign Language-I
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
  • Advertising Principles and Practices
  • Print Media II – Specialized Reporting and Feature Writing
  • Broadcast Media I - Radio
  • Print Media Design and Production
  • Public Relations
  • Computer Application II
  • Indian Political System
  • Communication Skills-I
  • Group Dynamics & Team Building
  • Foreign Language-II
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester- III (August-December)

Semester- IV (January- May)

  • Newspaper Management
  • Advanced Photography and Photo Journalism
  • Media Production
  • Computer Graphics, Animation and Sound
  • Development Communication
  • Corporate Communication
  • Media Planning & Buying
  • National & International Issues and Affairs
  • Communication Skills-II
  • Individual & Society
  • Foreign Language-III
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
  • Media Appreciation
  • Digital Photography
  • Broadcast Media II-TV Journalism
  • Writing for Media
  • Advertising Design
  • Media Management
  • Cyber Media & Web Designing
  • Brand Management
  • Communication Skills-III
  • Problem Solving & Creative Thinking
  • Foreign Language-IV
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester- V (August-December)

Semester- VI (January-May)

  • Introduction to Research Techniques
  • Event Management
  • Multimedia
  • Film Making and Direction
  • News & Contemporary Issues
  • Anchoring & Presentation
  • Stress & Coping Strategies
  • Foreign Language-V
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

 

•  Professional Project

•  Internship

 

Bachelor of Journalism and Mass Communication


Fee Structure

Duration

Eligibility

Avg Semester Fee Non Sponsored (in lakhs)

Avg Semester Fee Sponsored (in lakhs)

Recognised By/Awarding Body

3 yrs

10+2 (min 50%)

0.6

0.9

Amity University

 

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