The BA Mass Communication is an academic programme of study in which
information media and entertainment forms are learnt,
scrutinised and critically analysed. The programme
innovatively combines elements of academic training and
professional practice and many of our graduates go out
as full-fledged media and communication
professionals-Correspondents, Reporters, Sub-Editors, PR
& Advertising Professionals among many others- to
contribute to the world of media
The
Programme aims to develop
Critical and analytical
thinking skills
An understanding of the
historical and cultural bases of the study of the media
and their roles in modern society
Skills in the close analysis of
different media texts, including print; visual; audio
and audio-visual products
The ability to read, analyse
and synthesise complex written academic texts
The ability to research, write
and critique their own written projects according to
high professional academic standards
The ability to use modern
information technology in researching and presenting
their work
The ability to effectively
articulate their thoughts and ideas
The ability to work both
independently and in groups
