The speed and reach of communication has made tremendous strides over the years resulting in the media being the biggest trendsetter in the country. Television channels and FM radio stations are being added by the month and so are the image management and media advisories –notwithstanding the fact that India are already leaders in film production making Entertainment Industry head the job market table.

Against this background, not many communication schools are catering to the market needs. Journalists apart, anchors, radio jockeys, cameramen, producers, script writers, programme control room executives, sound and video professionals are top requirements of broadcast media. Advertising industry, as also the print, electronic and net media is on the lookout for specialists in the areas of graphics, animation, multimedia, photography, cartooning, lay out and design professionals.

Corporate Communication, that provides for public relations, advertising, human resource management and training, market research and communication under a common umbrella, the latest fad involving media management, lobbying, issue support, direct marketing, public affairs, time and crisis management are other areas of professional study and immense opportunities . Welcome to the age of Convergence.

Welcome to Amity School of Communication.


Col. R.K. Dargan,
Director, Amity School of Communication