| Course Structure
Core Subjects
1. Visual Communication
- Photo appreciation
- Using digital and manual cameras
- Fundamentals of photography
- Image-editing software (Photoshop)
- Colour schemes and digital photo management
- Photographic techniques and visual design, including message interpretation, evaluation, recent trends, theories of visual perception, and use of images in media
- Studio and location-lighting skills
2. Basics of Digital Video Technology
- Formats of shooting- fiction, non-fiction, news
- Camera techniques in commercial, educational, and dramatic films
- Achieving realism with quality under studio and field conditions
- Creative cinematography
- New developments
3. Editing and post-production
- Basic editing techniques
- Theory
- Advanced editing using non-linear editing set-up
- Cut to cut editing
- Editing with special effects
- Electronic editing systems/ Off-line vs. On-line
4. Sound/Audio Production techniques
- Recording in studio
- Recording in natural surroundings/ Location Sound
- Dubbing
- Sound track
5. Lighting
- Basic studio lighting – key lights, fill lights, three-point lighting techniques
- Outdoor lighting
- Lighting in natural light
6. Production Management
- Planning/Execution for the shoot
- Equipment requisition
- Raw stock requisition
- Budgeting
- Planning/managing location
- Post production planning
5. Television Production
- The study and practice of writing and editing news for television
- B roadcast news writing
- TV newscast production
- Documentary production
- Using digital video camera, camera set-up at location, interviewing
- Pre production planning and execution; pre-production check list
- Visualizing a story
- Scripting, script terminology, developing the script, script breakdown and story boarding
- Graphics and Animation
- Principals of 3-D
- Basic compositing
- Lights and effects
- Process of animation
- Principles of movement
- Technological applications of animation
Non-core Subjects
9. Media Management
- Principle and practices of management
- Concept, nature and process
- Significance of management in business and administration
- Management roles and skills
- Overview of functional areas of management
10. Behavioral Science
- Emotional intelligence
- Self-analysis
- Problem solving and decision making
- Team building and leadership
11. Foreign Language
- Basic of the language
- Understanding fundamentals of grammar
- Sentence formation
- Developing ear for the language
- Practical session/role play
12. Public Relations
- Writing for public relations; Writing a press release
- Public relations campaigns
- Power Point presentations
Special reports, examination of contemporary issues, functions, management, organizational issues, integrated communications problems
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