Brand Curators: Groups of students work on different brands The objective of the exercise is to apply all the theories of different aspects of advertising to one brand as an exercise and give strategic inputs to improve on the market shares of the brand.

Real-life Advertising To give a stronger foundation of fundamentals of advertising, special capsules are done on different subjects, by experts in the field. Top professionals hold special sessions to equip students on the following areas:

• Target audience profile
• Creative brief-working on different methodologies used by various agencies
• Consumer insight
• Brand positioning
• Media brief as a vehicle
• Advertising idea beyond advertising
• Art of pitching for new business and retaining it.

MARKETING PROJECTS:

The core faculty attends various seminars, workshops, etc for putting forth real life simulations to the students with specific emphasis on India as a part of the world market, accessing the potential of Indian marketers in a slow growth economy and the role of fluidity from the marketer's point-of-view with respect to brick and mortar industry and also sunrise segments.

Field Visits This forms the basis of ASCO's way of study. Doing things in the real way of life through various field visits, students come across consumers and A, B, C Class outlets, Big Malls to study the grass-root reality of consumer behavior and the effectiveness of distribution.