MA (Advertising & Marketing Management)

Program Code 11004

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.39
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Course Structure

1st Year

Semester 1

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising Concepts and Practices [Core Courses]
  • Marketing Management [Core Courses]
  • Mass Communication Theory & Practice [Core Courses]
  • Visualization & Media Design [Core Courses]
  • Current Affairs and Media Analysis [SAP Courses (Optional)]
  • Developmental Counselling [SAP Courses (Optional)]
  • United Nations and World Order Studies [SAP Courses (Optional)]
  • Professional & Business Communication [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising & Media Research [Core Courses]
  • Advertising Campaign and Strategy [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Media Ethics Laws and Governance [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Creativity in Advertising [Specialisation Elective Courses]
  • Marketing Strategies [Specialisation Elective Courses]
  • Media Planning and Strategy [Specialisation Elective Courses]
  • Public Relations Principles [Specialisation Elective Courses]
  • Digital Marketing [Core Courses]
  • New Venture Creation For Media Enterprisis [Core Courses]
  • Product and Brand Management [Core Courses]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Client Servicing and Business Development [Specialisation Elective Courses]
  • Corporate Filmmaking [Specialisation Elective Courses]
  • Event Marketing Concept [Specialisation Elective Courses]
  • Media, CSR & Sustainable Development [Specialisation Elective Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses