September -

2023

YEAR 9: VOLUME 17
SEPTEMBER 2023

Special Edition

EDITORIAL

Dr. Miklesh Prasad Yadav, Dr. Neena Sinha, Dr. Nandita Mishra
DOI: 10.31620/JCCC.09.23/01
METAVERSE THE NEXT RENAISSANCE OF FINANCIAL INCLUSION: SCIENTIFIC MAPPING AND FUTURE RESEARCH DIRECTIONS

Dr. Priyanka Tandon, Prof. Rakesh Kumar Singh, Prof. Bhagwan Singh, Dr. Anurag Bhadur Singh, Dr. Paramjeet Kaur
DOI: 10.31620/JCCC.09.23/02
CAN START-UPS LEVERAGE METAVERSE FOR DEVELOPING DISRUPTION BUSINESS MODELS? AN INTERPRETIVE STRUCTURAL MODELLING APPROACH

Jayanta Chakraborti, Dr. Anirban Dutta, Dr. Prashant Chaudhary
DOI: 10.31620/JCCC.09.23/03
THE SELF, THE OTHER AND THE AVATAR: ANALYSING COMMUNICATION AND IDENTITIES IN METAVERSE

Debanjali Roy, Tanmoy Putatunda
DOI: 10.31620/JCCC.09.23/04
METAVERSE AND MARKETING COMMUNICATION: A SYSTEMATIC LITERATURE REVIEW

Dr. Oly Mishra, Dr. Vijaya Geeta Dharmavaram
DOI: 10.31620/JCCC.09.23/05
A BIBLIOMETRIC ANALYSIS OF THE METAVERSE FUTURE: UNDERSTANDING THE STATE OF RESEARCH ON AUGMENTED AND VIRTUAL REALITY

Dr. Amit Verma, Dr. Abhishika Sharma
DOI: 10.31620/JCCC.09.23/06
METAVERSE: A BIBLIOMETRIC ANALYSIS

Dr. Akanksha Shukla, Dr. Kumar Saurabh, Mr. Ajith Kumar Shah
DOI: 10.31620/JCCC.09.23/07
HAPPINESS AT WORK FORM COMMUNICATION LENS: A REVIEW AND RESEARCH AGENDA

Preeti Kumari, Puja Khatri
DOI: 10.31620/JCCC.09.23/08
EXPLORING THE CRITICAL SUCCESS FACTORS OF AI-BASED VOICE ASSISTANTS: A TEXT MINING AND STRUCTURAL TOPIC MODELLING APPROACH

Surbhi Choudhary, Dr. Neeraj Kaushik, Dr. Brijesh Sivathanu
DOI: 10.31620/JCCC.09.23/09
FACTORS INFLUENCING OTT COMMUNICATION SERVICES: AN INTEGRATED REVIEW AND A RESEARCH ROADMAP FOR THE FUTURE

Charu Shri, Shivani Kishnani, Somya Kishnani, Gaurav Joshi, Veenu Gupta
DOI: 10.31620/JCCC.09.23/10
CUSTOMER ENGAGEMENT IN THE TOURISM INDUSTRY: A SYSTEMATIC LITERATURE REVIEW

Sakshi Kathuria, Rahul Pratap Singh Kaurav, Shivani
DOI: 10.31620/JCCC.09.23/11
DO SOCIAL MEDIA INTERACTION DRIVE BEHAVIORAL BIAS AND TRADING TENDENCIES OF RETAIL INVESTORS? A MODERATEDMEDIATION APPROACH

Parvathy S Nair, Atul Shiva
DOI: 10.31620/JCCC.09.23/12
EXPLORING THE FACTORS THAT FOSTER GREEN BRAND LOYALTY: THE ROLE OF GREEN TRANSPARENCY, GREEN PERCEIVED VALUE, GREEN BRAND TRUST AND SELF-BRAND CONNECTION

Mr. Ashish Ashok Uikey, Dr. Ruturaj Baber
DOI: 10.31620/JCCC.09.23/13
COMMUNICATION AND ITS IMPACT ON THE CONSUMER BUYING MOTIVATIONS FOR LUXURY GOODS: AN EMPIRICAL STUDY IN THE INDIAN CONTEXT

Jyoti Sankar Das, Dr Arun Mittal
DOI: 10.31620/JCCC.09.23/14
Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry

Jalal Rajeh Hanaysha, Anshuman Sharma, Fayez Bassam Shriedeh, Muhammad Majid
DOI: 10.31620/JCCC.09.23/15
ANTECEDENTS TO THE CREATION OF EFFECTIVE AND DISRUPTIVE BUSINESS MODELS FOR START-UPS BY LEVERAGING METAVERSE – AN INTERPRETIVE STRUCTURAL MODELLING APPROACH

Dr. Jayanta Chakraborti, Dr. Prashant Chaudhary, Anirban Dutta
DOI: 10.31620/JCCC.09.23/16
EXPLORING THE POTENTIAL OF THE METAVERSE IN HIGHER EDUCATION: A BIBLIOMETRIC ANALYSIS

Vidhi Tyagi, Harpuneet Singh, Neha Puri, Pallavi Tyagi
DOI: 10.31620/JCCC.09.23/17
HOW DO INDIAN MILLENNIALS PERCEIVE ADVERTISING ON OTT PLATFORMS – MEASURING AD VALUE AND EFFECTIVENESS THROUGH STRUCTURAL EQUATION MODELLING

Pooja Valecha, Ruchi Kher Jaggi
DOI: 10.31620/JCCC.09.23/18
EMPLOYEE PERFORMANCE AND INSTITUTIONAL PERFORMANCE: AN EMPIRICAL ANALYSIS WITH REFERENCE TO HIGHER EDUCATION INSTITUTION IN INDIA

Rajesh Jain, Dr. Pooja Chaturvedi, Associate Professor, Dr. Ravindra Pathak
DOI: 10.31620/JCCC.09.23/20

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