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BBA (3 Continent)

Program Code 11104


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Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2 (min 55%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.17
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Course Structure

1st Year

Semester 1

  • E - Commerce [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CSIT105
  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
    • Course Code : ESCM114
  • Accounting Fundamentals [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : ACCT102
  • Business Statistics [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : QAM103
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : CSIT108
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : ECON153
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : MGMT109
  • Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : MKTG105
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CI104
  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
    • Course Code : FOOD107
  • Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : IB107
  • Business Finance [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : FIBA103
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : HR105
  • India’s Foreign Trade [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : IB207
  • International Marketing [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : MKTG312
  • Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - International Business ) ]
    • Course Code : IB104
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : MSSI100
  • Business Law [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : LAW105
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : ACCT205
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : POM201
  • Government and International Business [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : IB215
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : MKTG314
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (International Business ) ]
    • Course Code : IB204
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : MSMN100
  • Cross Cultural Management [Country Elective Courses 2]
    • Course Code : HR202
  • International Negotiations and Global Sourcing [Country Elective Courses 2]
    • Course Code : IB302
  • Social Media Marketing [Country Elective Courses 2]
    • Course Code : MKTG106
  • Brand Management [Country Elective Courses 1]
    • Course Code : MKTG313
  • Fundamentals of Behavioural Finance [Country Elective Courses 1]
    • Course Code : FIBA302
  • Performance Appraisal and Potential Evaluation [Country Elective Courses 1]
    • Course Code : HR311
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Introduction to Disruptive Technologies [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CSIT229
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG315
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : CSIT318
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : POM302
  • Business to Business Marketing [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG301
  • Corporate Warfare for Business Development [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : CI302
  • Cyber Psychology [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : CSIT316
  • Financial Planning [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FIBA306
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : POM308
  • Integrated Marketing Communications [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG314
  • International Financial Management [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FIBA322
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : HR306
  • Managing Mutual Funds [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FIBA309
  • Sales and Distribution Management [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG302
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : HR312
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : HR301
  • Web & Social Media Analytics [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : CSIT352
  • Emerging Markets for International Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : IB305
  • Export Import Procedures and Documentation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : IB308
  • Fundamentals of Entrepreneurship [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ENTR301
  • Introduction to Business Analytics [Minor III - Co-curricular Courses]
    • Course Code : CI306
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • Digital Marketing Data Analytics [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CSIT350
  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : MSDS100
  • Banking and Financial Institutions [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : INS203
  • Compensation Management [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : HR304
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : HR303
  • Fundamentals of Project Management [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : POM203
  • International Business Logistics [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : IB216
  • Pricing Analytics [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : CSIT349
  • Principles of Consumer Behaviour [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG304
  • Security Analysis [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : FIBA321
  • Service Marketing [Specialization Elective Courses/Discipline II (Major II)]
    • Course Code : MKTG305
  • Banking Environment [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : INS241
  • Business Policy and Strategic Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : STRA302
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG201
  • Research Methodology [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : QAM202
  • Blockchain for Managers [Minor III - Co-curricular Courses]
    • Course Code : CSIT329
  • Apprenticeship [Apprenticeship]
    • Course Code : BMCFAPP100
  • Professional Ethics and Social Responsibility [Professional Ethics]
    • Course Code : PFE301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :