Events

Corporate Resource Center of Amity University Mumbai organized a corporate guest lecture of Mr. Srinivas Kanchapu -Business Director- Media Planning Starcomww. His topic was media planning and case studies. He highlighted in detail the agency process inadvertising and media, role of advertising and marketing strategies, brand management, media mix, visual media, target audience, consumer index and media plan development strategy. Students of Amity School of Communication attended the session and also participated by asking a lot of questions to him.