Amity Journal of Marketing
ISSN: 2455-975X (Print)    |    ISSN: 2456-1703 (Online)    |    RNI: UPENG/2017/72665

Aim and Scope

Amity Journal of Marketing (AJM), established in 2016, is an International, Indexed, Biannual, Double-blind Reviewed and Refereed Journal that publishes contemporary research in the broad area of marketing at an International level. The aim of ...more


Amity Directorate of Management & Allied Areas (ADMAA), a research unit of Amity University is spearheading research in management and allied areas and aims to develop Amity University as an intellectually stimulating academic and research hub.


  • Bridge the gap between theory and practice by connecting academicians and industry practitioners.
  • Promote exchange of ideas and marketing best practices at an international platform.
  • Promote inter-disciplinary research between marketing and other functional areas.
  • Promote a wider scope of publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
  • Provide a platform to promote research in marketing with managerial implications.


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Last Updated : 25/02/2022