M.A. - Tourism Administration

  
     
 
The M.A (Tourism Administration) is a two year full-time degree program from Amity University
 
Semester 1
 
  • Management Concepts and Application
  • Introduction to Tourism Management
  • Tourism Policy & Planning Framework
  • Tourism Resources of  India
  • Travel Agency & Tour Operations
  • Introduction to MICE Management
  • Hospitality Management
  • Communication Skills – I
  • Behavioural Science – I
  • Foreign Language - I
    French
    German
    Spanish
    Japanese
    Chinese

 
   
 
Semester 2
 
  • Financial Management
  • Global Trends in Tourism
  • Research Methodology
  • Economics of Tourism
  • Airline Operation Management
  • Marketing for Managers in Tourism
  • Computer Application  in Tourism-CRS
  • Communication Skills – II
  • Behavioural Science – II
  • Foreign Language - II
    French
    German
    Spanish
    Japanese
    Chinese
   
 
 

 

  
SUMMER INTERNSHIP: 8 WEEKS
 
 
Semester 3
 
  • Tourist Behaviour & Business  Environment
  • Strategic Management
  • Customer Relationship Management
  • World Tourism Resources
  • Sustainable Tourism
  • Specialization: Choose any one group
    • Group –I Marketing
      • Marketing of Services
      • Sales Management
    • Group –II Travel Agency & Tour Operation
      • Inbound Operations
      • Outbound Operations
    • Group- III MICE
      • Trade Fairs & Exhibition Management
      • Corporate Incentive Travel Management
  • Communication Skills – III
  • Behavioural Science - III 
  • Foreign Language – III
    French
    German
    Spanish
    Japanese
    Chinese
  • Summer Internship (Evaluation)
 
Semester 4
 
  • Tourism Laws
  • Human Resource Management
  • Media Studies
  • Specialization: Choose any one group
    • Group –I Marketing of Services
      • Destination Marketing
      • Project Work 
    • Group –II Travel Agency
      • Tour Operation Business
      • Project Work
    • Group- III MICE Management
      • Negotiation in MICE & Business  Growth
      • Project Work 
  • Communication Skills – VI
  • Behavioural Science - VI 
  • Foreign Language – VI
    French
    German
    Spanish
    Japanese
    Chinese
  • Industry Report Dissertation
 
 
 
 

 

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