MBA (TOURISM )

  
     
 
The M.B.A (Tourism) is a two year full-time degree program from Amity University
 
Semester 1
 
  • Foundation of Tourism & Leisure Theory
  • Destination of India
  • Marketing Management
  • Travel Agency and Tour
  • Operators
  • Computer Applications and MIS in Tourism
  • Eco-Tourism
  • Cross Cultural Issues in Tourism Management
  • Communication Skills-I
  • Behavioural Science – I
  • Foreign Language-I
    French
    German
    Spanish
    Japanese
    Chinese

 
   
 
Semester 2
 
  • International & Global Tourism Management
  • Customer Relationship Management
  • Air Travel ,Fare and Ticketing
  • Methods of Research & Analysis
  • Principles, Practices of Hospitality Management
  • Retail Management
  • Financial and Management Accounting
  • Conference and Event Management
  • Communication Skills – II
  • Behavioural Science - II
  • Foreign Language-II
    French
    German
    Spanish
    Japanese
    Chinese
   
 
 

 

  
 
SUMMER TRAINING 8 – 10 WEEKS
 
Semester 3
 
  • Planning & Development of Tourism Infrastructure
  • Global Tourism Resource Management
  • Customer’s Behaviour &Psychology in Tourism
  • Managing People & Organisation
  • Entrepreneurship and Managing Small business in Tourism
  • Marketing and Sales Management in Tourism
  • Communication Skills - III
  • Behavioural Science - III
  • Foreign Language-III
    French
    German
    Spanish
    Japanese
    Chinese
  • Summer Training (Evaluation)
 
Semester 4
 
  • Tourism Destination Management
  • Business Environment and Legislation in Tourism
  • Airline Management
  • Economics of Tourism and Hospitality Industry
  • Advertising and Public Relations in Tourism
  • Adventure and Alternate
  • Tourism
  • Communication Skills - IV
  • Behavioural Science - IV
  • Foreign Language-IV
    French
    German
    Spanish
    Japanese
    Chinese
  • Industry Project
 
 
 
 

 

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