MBA (Marketing & Sales)

Program Code 17022

Campus Mumbai

Institute Amity Business School, Mumbai

University Amity University Maharashtra

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.96

Course Structure

1st Year

Semester 1

  • MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
  • ACCOUNTING FOR MANAGEMENT
  • ECONOMIC ANALYSIS
  • MARKETING MANAGEMENT
  • QUANTITATIVE TECHNIQUES IN MANAGEMENT
  • INFORMATION TECHNOLOGY FOR MANAGERS
  • BASICS OF COMMUNICATION
  • SELF DEVELOPMENT AND INTERPERSONAL SKILLS
  • PG FL FRENCH I
  • PG FL GERMAN I
  • PG FL SPANISH I
  • LEGAL ASPECTS OF BUSINESS

Semester 2

  • PG FL FRENCH-II
  • PG FL GERMAN-II
  • PG FL SPANISH-II
  • FINANCIAL MANAGEMENT
  • HUMAN RESOURCE MANAGEMENT
  • BUSINESS RESEARCH METHODS
  • BUSINESS ENVIRONMENT
  • CONSUMER BEHAVIOUR
  • DISTRIBUTION & LOGISTICS MANAGEMENT
  • INTERNATIONAL MARKETING & DOCUMENTATION
  • OPERATIONS MANAGEMENT
  • BEHAVIOURAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • CORPORATE COMMUNICATION

2nd Year

Semester 3

  • STRATEGIC MANAGEMENT
  • MANAGING EXCELLENCE (NON-CREDIT COURSE)
  • PRODUCT & BRAND MANAGEMENT
  • RURAL MARKETING
  • MARKETING OF SERVICES
  • SALES MANAGEMENT
  • ADVERTISING & SALES PROMOTION
  • ENTREPRENEURSHIP & NEW VENTURES
  • INTERPERSONAL COMMUNICATION
  • LEADING THROUGH TEAMS
  • SUMMER INTERNSHIP EVALUATION
  • PG FL FRENCH-III
  • PG FL GERMAN-III
  • PG FL SPANISH-III

Semester 4

  • MANAGEMENT IN ACTION SOCIAL ECONOMIC & ETHICAL ISSUES
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • RETAIL & MALL MANAGEMENT
  • DIRECT MARKETING
  • MARKETING OF FINANCIAL SERVICES
  • SERVICE OPERATIONS MANAGEMENT
  • MANAGERIAL COMPETENCY & CAREER DEVELOPMENT (Non Credit Course)
  • INTERNATIONAL SUPPLY CHAIN MANAGEMENT
  • DISSERTATION
  • INDUSTRIAL MARKETING
  • PROFESSIONAL EXCELLENCE
  • COMMUNICATION IN CONTEXT