HAPPENINGS

24 Feb 2022|Gurgaon (Manesar)

Design Thinking, Critical Thinking and Innovation Design : Ms. Ekta Jafri

Design Thinking, Critical Thinking and Innovation Design

Amity University Haryana organized a webinar "Design Thinking, Critical Thinking and Innovation Design" on 24th Feburary 2022 with an industry expert Ms. Ekta Jafrim, Design Director, IBM iX. This special CC/Expert talk session is conducted on online interactive platform on Zoom, Cisco Webex app. The expert  sessions have been continuing on online dispensation, an innovative initiation by ABS, AUH ; in order to  keep Management students aligned and engaged with their academic and Industry Integration with expert perspective objectives.

The main objectives of the event are to apprise and mould Management students of ABS, AUH to have insight into the actual working of corporate ecosystem/ expert mind-set,  and how best to mould themselves with intellectual, behavioural, personality and execution skill-set to become an efficient Manager.

The interactive session on Innovative Design and Critical Thinking session by Ms. Ekta Jafri, Design Director, IBM IX , is initiated by student anchor introduction and opening remarks by Dr. Ranjana, Faculty Coordinator of the session followed of opening speech by Prof.(Dr.) Vikas Madhukar, Dy PVC, AUH, wherein he highlighted the significance of Innovative Product Design processes and critical thinking, necessary for entrepreneurship development and managerial efficiency.

Ms. Ekta Jafri elaborated extensively on the process of innovation in product development, wherein she underscored the significance of Principles, the loop and keys which leads to development of value-set, keeping product utilities in perspective. She further explained the value idea in the form of principles be observed, reflect upon and finally to make it; keeping the product utility and customer in focus. The making of design must reflect the value-set with which the designs are developed and be in prototype form. The user interaction and technological sophistication form the research base and its making depends on adherence to value-set, defined for the product. This forms the critical thinking process creating the continuous loop of observe-reflect-make process.

The session is highly interactive with queries from students as well as faculties. The session is ended by thanksgiving by Dr. Ranjana.

Total 75 students attended the session.