HAPPENINGS

25 Feb 2021|Jaipur

Webinar on New tourism Marketing strategy post covid-2019

The event was started by Dr Sanjeeb Pal, Director- ASH, He has explained about the tourism growth before Covid-19. Then he has drawn a clear picture of tourism sector post covid-19. After that Mr Amitabh Goswami spok about contribution of tourism sector in Indian economy with various data, and brief about various sector associated with tourism. Then he explained about types of tourism. Further he discussed about effects of Covid-19 on tourism sector. Further he briefed about new marketing strategy like concept selling, wellness tourism and beach tourism.  Further he advocated for affordable pricing which may use as tool with immediate effect. He further suggested to follow protocol and all SOP’s associated with safety and security. He also said that in this current scenario brand image of company is a strength for any company. He also suggested to avoid rigid policies and further guided to be flexible in terms services like hotel check-in time or cancellation policy.