A Guest Lecture was organized by CRC Department for the final year Management students.
Mr. Anubhav Chaturvedi, Branch Head, ITC addressed the students. Mr. Chaturvedi, an ICFAI Business School & IIM (A) alumni comes with a rich experience of over 16 years in FMCG industry with work experience in companies like Coca Cola, Unilever, Wrigley’s and GSK Consumer Healthcare. He shared with the students his experience and learnings across various functions in the Sales and Strategy roles. He talked about the nuances of Channel Management and explained the process of Distribution channel, highlighting it’s importance for the success of any brand.
ITC, one of India's foremost private sector companies has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. Mr. Chaturvedi shared his views on the current trends that the industry is engaging in to effectively reach out to the target audience, highlighting the role of each of the key players in the process.
Further he guided the students with the required skills sets needed to excel in the Industry.