BBA (3 Continent)

Campus Lucknow

Institute Amity Business School, Lucknow

UniversityAmity University Uttar Pradesh

Eligibility10+2 (min 55%)

Duration3 Years

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Course Details

Semester 1

Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
Office Management with MS Word and MS Excel [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
Accounting Fundamentals [Discipline I (Major I) (International Business ) ]
Business Statistics [Discipline I (Major I) (International Business ) ]
Computer Applications [Discipline I (Major I) (International Business ) ]
Introduction to Business Economics [Discipline I (Major I) (International Business ) ]
Introduction to Management Principles [Discipline I (Major I) (International Business ) ]
Principles of Marketing Management [Discipline I (Major I) (International Business ) ]
Communication Skills - I [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 2

Analytical ability and digital Awareness [Minor III - Co-curricular Courses]
Fundamentals of Competitive Intelligence and Business Development [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
Business Ethics in International Business [Discipline I (Major I) (International Business ) ]
Business Finance [Discipline I (Major I) (International Business ) ]
Human Resource management & Development [Discipline I (Major I) (International Business ) ]
India’s Foreign Trade [Discipline I (Major I) (International Business ) ]
International Marketing [Discipline I (Major I) (International Business ) ]
Understanding International Business Environment [Discipline I (Major I) (International Business ) ]
Communication Skills - II [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 3

Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
Business Environment [Discipline I (Major I) (Management ) ]
Business Law [Discipline I (Major I) (Management ) ]
Cost and Management Accounting [Discipline I (Major I) (Management ) ]
Fundamentals of Business Analytics [Discipline I (Major I) (Management ) ]
Fundamentals of Production and Operations Management [Discipline I (Major I) (Management ) ]
Integrated Marketing Communications [Discipline I (Major I) (Management ) ]
Individual Excellence & Social Dynamics [Behavioural Science]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 4

Minor Project - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
Cross Cultural Management [Country Elective Courses 2]
Ethics and Corporate Governance [Country Elective Courses 2]
International Negotiations and Global Sourcing [Country Elective Courses 2]
Social Media Marketing [Country Elective Courses 2]
Brand Management [Country Elective Courses 1]
Fundamentals of Behavioural Finance [Country Elective Courses 1]
Performance Appraisal and Potential Evaluation [Country Elective Courses 1]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 5

Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
Cloud Computing in Business [Specialisation Elective Courses]
Documentation and Logistics for International Trade [Specialisation Elective Courses]
Fundamentals of International Human Resource Management [Specialisation Elective Courses]
Fundamentals of Project Management [Specialisation Elective Courses]
International Financial Management [Specialisation Elective Courses]
Service Marketing [Specialisation Elective Courses]
Business Strategy [Core Courses]
Marketing in Digital Age [Core Courses]
Professional Ethics and Social Responsibility [Professional Ethics]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 6