Research & Publications

Conference Proceedings

Sr.no Title Name of Author/Faculty Conference/Proceedings Title and Venue Year of Publication ISSN/ISBN Number National/International
1. Creating Instagram Engagement using Artificial Intelligence for Building Brand Equity for Universities in Uttar Pradesh M Faisal S Bhattacharya TS Parihar Language Culture & Digital Media: Emerging Trends & Challenges 2021 978-93-5445-104-1 International
2. Influence of the Level of Engagement on Social Media on the Usage of English Language V Banerjee M Faisal S.M. Johri Language Culture & Digital Media: Emerging Trends & Challenges 2021 978-93-5445-104-1 International
3. Effects of Inflation on the Indian Car Market S Siddiqui M Faisal Identity Culture and Agenda Driven Newscast - ICAN6 2023 978819543075 International
4. Factors Influencing Consumer Buying Behavior on Electric Vehicles (EVs) in India A Kumar M Faisal Identity Culture and Agenda Driven Newscast - ICAN6 2023 978819543075 International
5. Role of Vernacular OTT Platforms in Uplifting Entertainment Industry In India: An Analytical Study Mr. Bharat Kumar Singh ENTREPRENEURIAL CULTURE & ECONOMIC GROWTH 2022 978-93-91915-09-4 National
6. An exploratory study investigating the use of ChatGPT by private banks’ Gen Z employees to maintain work-life balance. Ms.Tanya Conference Proceedings of Management & IT 2025 ISBN 978-81-937914-0-0 INTERNATIONAL
7. THE IMPACT OF AI-ASSISTED MINDFULNESS TRAINING ON STRESS REDUCTION AND EMOTIONAL REGULATION Ms.Tanya Book of Abstracts for International Research Conference on Mindfulness (IRCM) 2026 IIM BODH GAYA 2025 ISBN Number: 978-81-969480-7-8 INTERNATIONAL