With marketing costs continuously on the rise, it is most important to know which part of your marketing spend is giving you a justifiable return on investment. In this seminar, Jim Lenskold will show you how customer-focused analysis and research helps to identify the strength and weakness of your marketing integration and you will hear of success stories and see case examples to understand how you can implement these concepts in a practical way.

This is a part of Amity's continuous initiative to help leading global leaders interact with the Indian corporate and academic world.