The Background

Entrepreneurship pursuance is the crying need of the hour. India produces around 50 Lakh graduates every year. But their employability remains a major challenge for policy makers, administrators and academicians alike. Implementation of various enterprise generating roadmaps at various levels needs a focused approach. With a number of pro-active government initiatives like Make in India, Digital India, Start up India – Stand up India, Skill India, MUDRA, etc., India has become one of the fastest growing and third largest start-up ecosystem, apart from being the most preferred destination for FDI in the world. The MSME sector is now experiencing an atmosphere of positivism and trust. Under Digital India, the objective is to transform India into a digitally empowered society and knowledge economy based on three goals of digital infrastructure growth, delivering services digitally and digital literacy.

Start-up India, Stand up India seeks to promote bank financing for start-ups and offer incentives to boost entrepreneurship and job creation. It purports to give a new dimension to entrepreneurship and help set up a network of start-ups in the country.

Being an innovation and research driven university, we are constantly evolving ourselves by ‘synthesizing different ideas’ and ‘getting to know varied experiences’ of forerunners in entrepreneurship, commerce and finance. Exercise of Leadership Skills is also an absolute necessity in modern day business world of venture capital and angel investing. Another area is gender equality, which is both a moral and economic imperative. Closing the gender gap must be a central part of any strategy to create more sustainable and inclusive economies and societies. It is about fairness and equity, the realization of individual aspirations, economic empowerment around the world and growth. From the early 1970s, women movements in a number of countries identified credit as a major constraint on women’s ability to earn an income and became increasingly interested in the degree to which poverty-focused credit programs and credit cooperatives were actually being used by women. Harnessing the power of innovation to transform the lives of women in the developing world is an idea whose time has come. Never before has the world experienced such dynamic changes in technologies as it has today. Innovation through new ideas, products and practices increasingly is seen as a force for social change. At the same time, there is growing consensus that empowering millions of women who live in poverty is essential, both for their intrinsic human rights and broad benefits for global development and economic growth. An increasingly wide range of institutions from business, civil society and government have committed resources and capital to promote women empowerment. While this goal has been a challenge to realize in the past, the current convergence of commitment and shifting paradigms provides an unprecedented opportunity to forge new alliances and unleash innovation to achieve women empowerment and gender equality goals, which have proved difficult to realize. Innovations in Finance and Management have opened various channels for entrepreneurs (especially women) with a greater sense of self confidence and the ability to negotiate their concerns at home and in the community. With access to financial services (bank accounts, loans, etc.), women’s bargaining power in society has increased.

Therefore, in the modern scenario, entrepreneurship is a powerful driver for economic growth. They have potential to improve economic environment. Further, to bridge the gap between IFRS and Indian Accounting Standards various provisions have been amended and updated for the new entrepreneur and different sources of finance. Adoption of Goods and Services Tax (GST) in India is also bound to invite divergent views.

To address to the above mentioned challenges and to highlight the increasing nature of reforms, specifically directed towards entrepreneurship, Amity College of Commerce and Finance (ACCF) is organizing an International Conference jointly with PHD Chamber of Commerce & Industry (PHDCCI) on the broad theme “Impact of Emerging Trends in Entrepreneurship: Focus on Digital India, Start Up India Stand Up India Initiative”.

Further, it gives us immense happiness to note that SIDBI has agreed to be major financial sponsor of the conference. The conference aims to invite speakers from India and abroad to speak and throw further light on the above theme and sub themes.

Sub Themes: Not limited to..

Emerging Trends in Entrepreneurship	Make in India: Issues and Challenges
Skill Development and Employment Equity Women entrepreneurship: The Way Ahead Make in India: Opportunities and Challenges Role of Technology in startups and Small Business Growth and Sustainability of startups and Small Business: Issues and Challenges Creativity and Innovations in startups Legal challenges to startups and small business Startups and Small Business Incubation Any other Relevant Issue	New Frontiers in Indian Manufacturing Promoting R&D in manufacturing Total Quality Management Logistics and SCM Reverse Engineering and BPR Innovation in Product Design Any other Relevant Issue
Digital India: A key to Entrepreneurial Success	Finance, Entrepreneurship and Growth
Use of ICT in entrepreneurship Development Digital Economy Bridging the Digital Divide in Country E-Governance IOT: Issues and Challenges Any other Relevant Issue	Financing entrepreneurs and Small Businesses MUDRA and Micro Entrepreneurs Micro Financing and MSMEs Innovations in Banking Islamic Banking Venture Capital and Private Equity Funding Restructuring the Financial System Demonetization and Black Money Strengthening  Indian Capital Market Any Other Relevant Issue
Practising Entrepreneurial Marketing Models	Human Resource Practices: A Key to Business Success
Entrepreneurial Marketing in Small Business Innovations in Marketing Practices Market opportunities to start-ups New Horizons in Rural Marketing Building customer Relationships New Vistas in Advertising Managing Service Quality Any Other Relevant Issue	HRM in entrepreneurial Firms Leadership Development Organizational effectiveness through HRM HRM and MSMEs Succession Planning Managing Family Businesses Talent Acquisition and Retention Any Other Relevant Issue
Cross Functional Themes
Business Analytics and Financial Engineering Strategic Management Intellectual Property  Rights Corporate Social Responsibility Corporate Governance	Business Ethics and Human Values Work- Life Balance Gender Issues Reverse Innovations Any other Relevant Issue

About the Organizer:

About Amity University

Amity is leading education group of India having more than 1.5 lacs students studying in its 250 plus programs at its 11 overseas campuses, 4500 faculty and scientists. Amity University is India’s leading research and innovation driven private university. Amity University has been named by Quacquarelli Symonds (QS) as one of Asia’s top 300 universities. Amity University is consistently ranked No.1 as it grooms leaders who are not only thorough professionals but also good human beings with values and sanskars. The University has been accredited Grade “A” by NAAC-National Assessment and Accreditation Council. Amity is not just a group of institution which imparts world class education, but an experience where everyone associated is a part of dream, a mission to nurture students as great leaders.

Amity College of Commerce and Finance (ACCF)

Amity College of Commerce & Finance is dedicated to developing a new generation of business leaders through innovative management education. At ACCF, you find a program that offers the satisfaction that comes from a blend of intensive rigorous academic study with the realities of practical world of finance and trade literature, as well as preparation.

ACCF offers diverse undergraduate and post-graduate programs in Commerce and Finance stream. The programs are design to prepare the students with the right mix of knowledge in the area of Commerce, Finance and Financial Analysis.

Vision

Building global bridges to foray in industry & academia providing total integrated & quality education, being the front-runner in value education & nurturing Indian traditions and ethos.

Mission

To develop the overall personality of students by making them not only "excellent professionals", but also good individuals, with understanding and regards for "human values", pride in their heritage and culture, a sense of right and wrong and a yearning for perfection.