AMITY SCHOOL OF RURAL MANAGEMENT
ABOUT US
Amity School of Rural Management, one of the leading institutions of Amity University, Uttar Pradesh distinguishes itself as a management institute with a mandate of developing rural management professionals. The School is committed to create rural entrepreneurs and rural managers for a strong conceptual and analytical framework on rural development issues. The school is working towards providing a high profile rural edification through a two years MBA programme in Rural Management. The School organizes short duration programmes, mostly for these who are already engaged in rural development or agricultural marketing.
Vision and Mission of the Founder President
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Dr. Ashok Kumar Chauhan, the Founder President, Ritanand Baldev Education Foundation in his vision of India as Super Power by 2030, has always considered that in a country like India, fast development is not possible without giving priority to the rural sector – where majority of population of the country resides in socio-economic deprivation. And, in fact, to transform rural sector, a pool of competent, assertive and effective human resource expert in rural sociology and management is essential. The School has been established to achieve the aforesaid goal. |
Why Rural Management
As India aims for 10% growth rate, there will be an increase in demand for professionals who understand rural needs and can manage affairs in an underdeveloped environment. Agriculture is one of the strongholds of the Indian economy and it accounts for 18.5 per cent of the gross domestic product (GDP). Rural management is relatively a new subject and has been introduced in response to the need to make the development of India's rural sector more professional. The demand for professionally trained Rural Managers comes mainly from industry, government development agencies, co-operatives, government organizations, international development organizations and funding agencies.
The main work for a rural management professional is planning systematic development of the region where one is working. No consumer goods company today affords to forget that the rural market is a very big part of the Indian consumer market. You can not build a presence for a brand in India unless you have a strategy.
The main work for a rural management professional is planning systematic development of the region where one is working. No consumer goods company today affords to forget that the rural market is a very big part of the Indian consumer market. You can not build a presence for a brand in India unless you have a strategy.
