Professional Interdisciplinary Program in
Business Intelligence and Data Analytics

World Class Expertise and facilities for Students

  • Amity University Degree

  • R, Hadoop, Python and other tools

  • Hackathons and CAPSTONE Project

  • 3 Years Degree Program

  • Admission open

  • Admission based on Test and Interview

Apply Now


Data analytics has been influencing today’s businesses throughout the world. This course aims to create business ready individuals with relevant data analytics and business skills

Program Details

  • BBA (Business Intelligence & Data Analytics)

  • Apply Now
  • For any query or information, please contact:

    Dr. Sandeep Bhasin, Mobile - +919958955151, Email: sbhasin@amity.edu

    Dr. Vinita Sharma, Mobile - +919899861999, Email - vsharma12@amity.edu


Core Subjects

  • Accounting
  • Computers for Managers
  • Management Fundamentals
  • Marketing Management
  • Economics
  • Human Resource Management
  • Banking Environment
  • Business Law
  • Business Communication
  • Behavioural Science

Elective Subjects

  • International Relations
  • Digital Electronics
  • Computational Mathematics
  • Wireless Communication
  • Business Mathematics
  • Operating System Concept

Compulsory Skill Enhancement

  • Basic Mathematics
  • Overview of Analysis

Core Subjects

  • Management of Information System
  • Financial Management
  • Organisational Behavior
  • Business Statistics
  • Business Law
  • e-Commerce
  • Production & Operations Management
  • Operations Research
  • Cyber & Inf. Security
  • Data Warehouse & Data Mining
  • Business Communication
  • Behavioural Science

Compulsory Skill Enhancement

  • Research Methods
  • Basics of R
  • Web & Social Media Analytics

Core Subjects

  • Project Design & Analysis
  • Human Computer Interaction
  • Competitive Intelligence: App in Business
  • Corporate Warfare for Business Development
  • Data Visualization
  • Digital Marketing
  • Web Technology & Application
  • Mobile Computing
  • Artificial Intelligence
  • CAPSTONE Project
  • Business Communication
  • Behavioural Science

Elective Subjects

  • Product based Analytics
  • Pricing Analytics
  • Retail Analytics
  • Health, Telecom Analytics
  • Supply Chain Analytics
  • Digital Media Analytics
  • Customer Analytics

Your Program Journey

  • Apply

    Apply for the Program at the earliest

  • Clear Test

    The first round of assessment based on the Selection Test

  • Attend Interview

    The final round of assessment based on interaction with the Amity University Team

  • Get Selected

    Applicants will be notified if they are selected for the Program

  • Join Program

    Enroll in the Program by completing all formalities

Apply Now


  • Introduce students on basics if analytics
  • To impart knowledge of basic methods and techniques of analytics
  • To enhance understanding on how to use knowledge and skills into actionable outcomes through data
  • Acquire skills in R, Hadoop, Python and other tools
  • Gain hands on experience through CAPSTONE project in industry

About Amity University

Amity University, is India’s no. 1 ranked not-for-profit private University with a strong focus on research and innovation. The University has been ranked amongst the top Universities globally by QS (the world’s leading university rankings organisation), besides being recognised as ‘India’s Best Research University’. For more information please visit www.amity.edu.

About Amity International Business School

AIBS endeavours to be an institute committed towards innovation,knowledge-sharing,openness and entrepreneurial skills for developing global managers.AIBS shall continue to hold passion for knowledge,teamwork and a caring attitude. For more information please visit www.amity.edu/aibs.

For any query or information, please contact:

Dr. Vinita Sharma, +919899861999, Email - vsharma12@amity.edu

Dr. Sandeep Bhasin, Mobile - +919958955151, Email: sbhasin@amity.edu