EVENTS

Amity School of Fashion Technology offers professional education in the field of Design,
Technology & Management of fashion, textile and apparel industry

Amity School of Fashion Technology (ASFT) organized its Annual Seminar on 15th September, 2017. As part of this Seminar, a galaxy of national & international industry persons and academicians from reputed fashion retail/ brand companies, fashion institutes, apparel export organizations, as well as fashion styling, accessory designing & fashion designing experts descended at Amity University to address the UG & PG students of ASFT on the topic of “Expectation of the Fashion Industry from Young Professionals.”

In his opening remarks, Prof. (Dr.) Pradeep Joshi, Director General, Amity Directorate of Applied Arts, Fine Arts, Performing Arts & Visual Arts outlined the importance of such industry linked interactive activities and requested the fashion industry members to support the field of fashion education by actively participating in Talk-Shows, Conferences, Seminars, Industry Visits etc.

The distinguished industry speakers present at this occasion were Aamer Zakir, Iranian Celebrity Entrepreneur, Columnist, Fashion Stylist, Make-Over & Grooming Expert; Mr. Dhruv Garg, CEO, Stanmax; Mr. Himanshu Badlia, Marketing-North, Max Retail Division; Mr. Parveen Tyagi, GM-Retail & Distribution, Mother Care, DLF Brands Ltd; Mr. Prem Narayan Singh, Wet Processing Manager, Gap Inc; Ms. Vandana Dewan, Accessory Designer and Ms. Yashica Kakkar, Fashion Stylist

Mr. Parveen Tyagi, GM-Retail & Distribution, Mother Care, DLF Brands Ltd commenced the Seminar by giving an overview of the Fashion Retail Industry in India. He outlined the specific qualities required by a Fashion Retail professional.

Mr. Dhruv Garg, CEO, Stanmax emphasized the need to be ambitious, dream big and then chase one’s dreams. He quoted the case of Stanmax, his family business, where he is the third generation entrepreneur.

Mr. Prem Narayan Singh, Wet Processing Manager, Gap Inc. mentioned as to how the world has become a small global place, where organizations from different countries interact with each other in a mutually beneficial relationship.

Ms. Vandana Dewan, Accessory Designer underlined the various skills and knowledge levels that should be imbibed by the budding designers of tomorrow in the ever evolving and constantly dynamic competitive environment.

Ms. Yashica Kakkar, Fashion Stylist highlighted the need for creativity in Fashion Styling and how a person can make a mark in this ever evolving field.

Mr. Himanshu Badlia, Marketing-North, Max Retail Division spoke about the developments taking place in India and abroad in the field of Fashion Retail and what the future holds for this industry.

Aamer Zakir, Iranian Celebrity Entrepreneur, Columnist, Fashion Stylist, Make-Over & Grooming Expert enthralled the audience with anecdotes of college life. The address then laid emphasis on the need to listen carefully, observe minutely and participate creatively in order to succeed in the Fashion Industry.

Last but not the least, Prof John Jicha, Professor, School of Art and Design, Western Carolina University (WCU), USA interacted with the students. Supported by his knowledge, acquired by travelling to different countries and wide experience, Mr. Jicha spoke to the students about the need to excel in their chosen fields. He shared with the ASFT students some of the work put up by his students and the audience marvelled at the efforts.

The students of various UG & PG programmes of ASFT attended this seminar, interacted enthusiastically with the industry speakers and gained tremendously from this student-industry interface.

Esteemed Speakers at the ASFT Seminar (From L to R) Ms. Yashica Kakkar, Fashion Stylist; Ms. Vandana Dewan, Accessory Designer; Prof. (Dr.) Pradeep Joshi, Director General, Amity Directorate of Applied Arts, Fine Arts, Performing Arts & Visual Arts; Mr. Parveen Tyagi, GM-Retail & Distribution, Mother Care, DLF Brands Ltd; Mr. Dhruv Garg, CEO, Stanmax & Mr. Himanshu Badlia, Marketing-North, Max Retail Division


ASFT students and faculty members listening to the speakers at the seminar.

Aamer Zakir, Iranian Celebrity Entrepreneur, Columnist, Fashion Stylist, Make-Over & Grooming Expert speaking at the ASFT Seminar

Amity School of Fashion Technology (ASFT) organized an industry interaction to welcome the students of 2016 batch. As part of this industry interaction, on 8th August, 2016, a galaxy of industry speakers from reputed fashion retail/ brand companies and apparel export organizations, as well as fashion communication & fashion designing experts descended at Amity University to address the new batch of UG & PG students of ASFT on the topic of “Industry Expectations from Young Fashion Professionals.”

In his opening remarks, Prof. (Dr.) Pradeep Joshi, Director General, Amity Directorate of Applied Arts, Fine Arts, and Performing Arts & Visual Arts highlighted the importance of Textile & Apparel sector in the Indian economy. He also outlined the growth potential of the Fashion Industry in India and emphasized the need for greater industry-academic partnership thereby asking for continuous support and guidance from the industry.

The distinguished industry speakers present at this occasion were Mr. Sanjeev Kingar, Customer Care Associate & Area Controller, Shoppers’ Stop Limited; Ms. Ridhi Arora, Fashion Designer & Founder, Ridhi Arora fashion label; Mr. Dheeraj Jha, Managing Director, A.S. Fashions Pvt. Ltd; Ms. Charneeta Kaur, Head-Design & Visual Communication, De & Di- Integrated Marketing Agency and Mr. Dibyanshu Tripathi, Manager, Value Channel Business, North, Aditya Birla Fashion & Retail Company Limited.

Mr. Sanjeev Kingar, Customer Care Associate & Area Controller, Shoppers’ Stop Limited stressed the need for students to learn from the basic level. He drew examples from his illustrated career at reputed companies like Raymond Ltd. and Shoppers’ Stop Ltd.

Mr. Dheeraj Jha, Managing Director, A.S. Fashions Pvt. Ltd. emphasized that for a person who is focussed and laborious, sky is the limit for growth opportunities in the Apparel & Fashion industry. He emphasized that for a successful entrepreneur the basic knowledge of production floor and shop floor is very important.

Ms. Charneeta Kaur, Head-Design & Visual Communication highlighted the need for creativity in Fashion Communication and how various media channels can be used effectively for interacting effectively with the existing and prospective customers.
Ms. Ridhi Arora, Fashion Designer & Founder, Ridhi Arora fashion label underlined the various skills and knowledge levels that should be imbibed by the budding designers of tomorrow in the ever evolving and constantly dynamic competitive environment.
Mr. Dibyanshu Tripathi, Manager, Value Channel Business, North, The Collective & International Brands, Aditya Birla Fashion & Retail Company Limited enthralled the audience with anecdotes from his student life and initial career experiences.
The students of various UG & PG programmes of ASFT attended this seminar, interacted enthusiastically with the industry speakers and gained tremendously from this student-industry interface.

(l to R)Mr. Dibyanshu Tripathi,Aditya Birla Fashion-Ms. Ridhi Arora,Fashion Designer-Mr. Sanjeev Kingar,Shoppers Stop-Prof. (Dr.) Pradeep Joshi-Mr. Dheeraj Jha,MD,A.S. Fashions & Ms. Charneeta,De & Di Integrated Marketing Agency


Mr. Sanjeev Kingar, Customer Care Associate & Area Controller, Shoppers’ Stop Limited addressing the engrossed audience

The captivated ASFT students listening to the delegates

Amity School of Fashion Technology organizes a Seminar on "Industry expectations from Young Fashion Professionals" on 5th Aug 2015 "Apparel and Fashion Industry would need 6 million additional skilled manpower by 2022" avers Dr. Roopak Vasishtha- CEO and Managing Director at Apparel Made-Ups &Home Furnishing Sector Skill Council during a Seminar at Amity "To translate Inspiration into a final product and communicating or presenting it in an artistic manner is the need of the hour in Fashion Industry," emphasized eminent Fashion Designer Nida Mahmood while addressing the students of Amity School of Fashion Technology during a Seminar on“Industry expectations from Young Fashion Professionals” held at Amity Campus, Sector-125, Noida.

Further Ms. Mahmood encouraged them to understand thoroughly the process of designing, which starts from an inspiration without which an artist cannot pick up a pen and draw. She briefed that Fashion Industry is a fast growing industry and serious revolutions are possible in this industry. What is trending at a particular point of time may not be so the next day. She highlighted that in order to communicate a design with most impact, a designer has to go beyond boundaries and his imagination has to take a leap. “A Designer should always try to create something unusual but at the same time, ensure that the end product is wearable, “advised Ms. Mahmood. She called upon students to keep their minds open and become like a sponge, continuously absorbing the knowledge and expressing themselves in myriad ways.

Welcoming the distinguished guests, Prof. (Dr.) Pradeep Joshi, Director General, Amity Directorate of Applied Arts, Fine Arts, and Performing Arts& Visual Arts shared that in the beginning of every Semester , Amity School of Fashion Designing organizes such Seminars to update students with the industry expectations and the Institute works in close sync with the industry to nurture students who are industry ready. He stressed that post 1990, the Fashion Industry started growing exponentially and now with, world becoming a global village and E-revolution, students are faced with lot of challenges and opportunities, for which they have to be prepared and Industry Interfaces are important step inthis direction.

Dr. Roopak Vasishtha- CEO and Managing Director at Apparel Made-Ups & Home Furnishing Sector Skill Council, while addressing the students said that Apparel and Textile Industry is the second largest employment provider in the country after Agriculture, providing direct employment to over 45 million people. Apparel and Textile Industry has huge intake capacity and the industry is thriving for skilled and educated work force. He shared that the domestic textile and apparel industry in India is estimated to reach USD 100 Billion by 2016-17 from USD 67 Billion in 2013-14a nd the Industry would need 6 million additional manpower by 2022. He briefed that Apparel Made-Ups & Home Furnishing Sector Skill Council has been set up to produce students as per industry demands and plans to certify 2 million people till 2022 in Apparel Sector. He apprised students that post January 1, 2017, no one shall be allowedto leave India for work permit without Skill Certificate. Dwelling on the industry expectations from young talent, he further said that students should know their industry well, improve oratory skills, be confident and work with ingenuity.

Mr. Ashvinder Singh- Managing Director, Uni Style Image motivated students to set up their own standards and aspirations and start designing their wardrobes right from the beginning. He briefed students that there are various sectors existing in Fashion Industry including “Value for money Brands”, “Aspirational Brands”, “Luxury Brands” and “Super Luxury Brands” and it is on students to decide whether they want to design for masses or classes.

Sharing his views, Mr. Ashok Raman, Vice President- Marketing, Shahi Exports stressed that India’s apparel export is miniscule 3% of the global trade as compared to China which is 39% of the global trade. Sharing the mantra for success, he called upon the students to have a passion to bring the best fashion in quickest possible time, to be inquisitive, focus on their strengths and work as a team together for common goal.

Also present during the occasion were Ms Shalini Ahuja- Accessory Designer, Shalini Arts and Ms Stuti Jalan- MD, Crosshairs Communication.

Dr. Roopak Vasishtha- CEO and Managing Director at Apparel Made-Ups & Home Furnishing Sector Skill Council, addressing the gathering

Fashion Designer Nida Mahmood addressing the gathering

Students attending the seminar

Fashion Designer Nida Mahmood felicitating by Prof. (Dr.) Pradeep Joshi

Amity School of Fashion Technology (ASFT) organised the annual fashion & art festival KREATIV’15. This annual event provides an exclusive platform to the students for displaying their talent to the spectators, who comprise of industry veterans, media & academic community. The event also invites the industry-experts to share their views on contemporary topics of interest, so that the audience could gain from the knowledge of speakers and benefit accordingly.

This year as part of KREATIV’15, an array of activities were hosted from 24th to 26th March, 2015. One of these activities was ASFT Seminar on the theme of "Design Innovation: Future of Fashion & Textiles."

The morning of 25th March, 2015 witnessed the arrival of a battery of high profile industry experts, academicians, entrepreneurs and designers, sharing their diverse experiences and learning with the captive audience at Amity University. Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA) initiated the seminar by delivering the Welcome Address.

Mr. Vijay Mathur, Additional Secretary General, Apparel Export Promotion Council gave the Theme address in which he spoke about the Apparel & Fashion industry in India. Eminent industry persons like Mr. Roopak Malik, Director, Textiles Sourcing Ltd.; Mr. Satya Suman, Fashion Designer; Mr. Dhruv Gupta, Fashion Designer; Mr. Ayon Banerjee, Creative Director spoke on the theme of "Design & Product Development: Tool For Market Growth."

While Mr. Darshan Bhat, Managing Director, Creatnet Services Ltd. spoke on the subject of "Innovations in Fashion & Textiles" well-known academicians like Prof (Dr.) V.K. Kothari, Textile Techn. Dept, IIT, Delhi & Prof (Dr.) Prabir Jana, Head-Research, Nift, Delhi expressed their views on the theme of "Use Of Advanced Technologies in Textiles & Apparels."

Reputed Fashion Industry professionals like Mr. Amit Gugnani, Sr. V.P. Technopak Advisors Pvt. Ltd. and Ms. Surbhi Tanga, Director, Design Emporia spoke on the theme of "Online Fashion Retailing: Touch & Feel Factor to Innovative Marketing" and Ms. Neha Lidder, Head Marketing, DLF Emporio; Mr. Nitin Yagnik, Fashion Business Head, Future Group & Ms.Anupama Sachdeva, Director, Sapphire International covered extensively the theme of "Changing Paradigms Of Fashion & Luxury Brand Retailing In India."

At the end of the well attended seminar Ms. Divya Chauhan, Chairperson, (ASFT, ASFA & ASPA) & Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA) felicitated the honorable speakers with gifts and mementos.

(From left to right):- Satya Suman, Fashion Designer; Ms. Neha Lidder, Head Marketing, DLF Emporio; Ms. Divya Chauhan, Chairperson, (ASFT, ASFA & ASPA); Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA); Ms. Pallavi, Fashion Designer and Ms. Anupama Sachdeva, Director, Sapphire International

(From left to right):- Ms. Surbhi Tanga, Director, Design Emporia; Prof (Dr.) Prabir Jana, Head-Research, Nift, Delhi; Prof (Dr.) V.K. Kothari, Textile Techn. Dept, IIT, Delhi; Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA); Mr. Vijay Mathur, Additional Secretary General, Apparel Export Promotion Council; Mr. Darshan Bhat, Managing Director, Creatnet Services Ltd; Mr. Roopak Malik, Director, Textiles Sourcing Ltd and Mr. Ayon Banerjee, Creative Director

From left to right):- Prof (Dr.) Prabir Jana, Head-Research, Nift, Delhi; Prof (Dr.) V.K. Kothari, Textile Techn. Dept, IIT, Delhi; Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA); Mr. Vijay Mathur, Additional Secretary General, Apparel Export Promotion Council; Mr. Darshan Bhat, Managing Director, Creatnet Services Ltd; Mr. Roopak Malik, Director, Textiles Sourcing Ltd and Mr. Ayon Banerjee, Creative Director

Prof. (Dr.) Pradeep Joshi, Director, (ASFT, ASFA & ASPA) giving the welcome address at the commencement of the seminar

Ms . Divya Chauhan, Chairperson, (ASFT, ASFA & ASPA) alongwith honourable speakers Mr. Amit Gugnani, Sr. V.P. Technopak Advisors Pvt. Ltd; Mr. Nitin Yagnik, Fashion Business Head, Future Group; Mr. Dhruv Gupta, Fashion Designer, faculty members and captive audience at the seminar.

The Fashion, Apparel & Retail Conference was organized. As part of this mega-event, senior personnel from reputed organizations were invited to speak on different topics with the theme of "BUILDING COMPETITIVE STRATEGIES FOR FASHION & APPAREL INDUSTRY." The conference commenced with the inaugural address by Dr. Pradeep Joshi, Director, (ASFT, ASFA & ASPA), where he stressed upon the need for building competitive strategies for fashion industry in order to become successful in the quota-free world. The conference witnessed reputed Fashion & Apparel industry experts speaking on relevant topics in todays’ challenging times.

This year as part of KREATIV’15, an array of activities were hosted from 24th to 26th March, 2015. One of these activities was ASFT Seminar on the theme of "Design Innovation: Future of Fashion & Textiles."

Dr. Pradeep Joshi, Director, (ASFT, ASFA & ASPA) making the inaugural address during Conference

While Mr. Anant Sadana, CEO, Apparel United and Mr. Arindam Saha, Associate Director, Wazir Consultant spoke on the topic of "India: An Emerging Sourcing Hub", Mr. Munish Tyagi, Senior Technical and Textile Consultant and Dr. Rajesh Bheda, Principal &CEO, Rajesh Bheda Consulting Pvt. Ltd gave important insights on the subject of "Initiatives in Apparel Manufacturing by Industry."

Mr. Rajeev Bansal, Managing Director, Celestial Knits & Fabs Pvt. Ltd. and Mr. Devender Gupta, Board Member, Asmara International shared their views on the strategies to be followed by Indian manufacturers in competitive times.

Mr. Arvind Sharma, Head Marketing (North), Reliance Trends stressed on the changing retail landscape, when he spoke about the journey of Reliance stores in small towns and hinterland of the country. Ms. Nidhi Passi, Sr. Manager-Marketing, DLF Emporio presented the case of a Specialty Mall like DLF Emporio, by referring to the various events hosted by it as well as the different avenues explored for developing and inviting customers to the mall.

Ms. Pakhie Saxena, Associate Director, Retail & Consumer Products Division, Technopak and Ms. Simran Singh, Retail Consultant discussed the changing customer profiles in the country and how it is influencing the strategies followed by various retailers.

Mr. Pankaj Renjhen, Managing Director- Retail Services, Jones Lang La Salle dwell at length at the changing retail locations in the country and its importance for the growing Indian Retail Industry.

Mr. Nikhil Thukral, MD Maharana of India; Mr. Hemant, Fashion Designer, Hemant & Nandita and Ms. Pratima Pandey, Fashion Designer shared their thoughts on "Opportunities for Growth: Perspectives of Design" while Mr. Vikram Jit Singh, GM-HR, Li & Fung gave an HR perspective to the Apparel Industry in India. The audiences were all agog at the depth of the topics covered by the industry experts. The conference was co-sponsored by Bentley, DFU and Satya Paul.

Seminar dated 18th July 2013 - "Expectations of the Fashion Industry from Young Professionals."

Mr. Manik Dhodi, Vice President – Hotels & Retail, Shipra World; Mr. Savio Nunes, Asst. Vice President – Operations, Lifestyle Retail; Mr. Rohit Arora, Regional Business Manager – Titan Watches; Mr. Umesh Chaudhary, HR Head – Ritu Wears Big Life shared their views of the subject.

Ms. Divya Chauhan, Chairperson – Amity School of Fashion Technology, Amity School of Fine Arts and Amity School of Performing Arts blessed the students.

Giving a glimpse of retail sector, Mr. Savio Nunes, Asst. Vice President – Operations, Lifestyle Retail said that in recent times in this sector many brands have opened and closed. Only those brands have survived which can offer something different and as per customer’s demand. Market has an appetite but it takes time to pick up which depends on product sale, pocket size of customer and right location, averred Mr. Nunes.

While addressing the budding designers, Mr. Rohit Arora, Regional Business Manager – Titan Watches said that one should have conviction and belief in oneself, than the tenure of job does not matter. Speaking about opportunities in jewellery and watch industry, Mr. Arora said that India is the second largest market for jewellery with market size of 30 billion dollars and largest consumer of Gold in the World. In India 850 tonnes of Gold is consumed every year. India accounts 90% market share of diamond industry. Jewelly business is highly seasonal and around 40% of sales happen during wedding season. Mr. Arora said that Indian watch industry began in 1961 with just one player HMT. Today the market size is 35 million dollar and the consumption is still low to 25 watches per 1000 persons.

Sharing the words of wisdom with the students, Mr. Manik Dhodi, Vice President – Hotels & Retail, Shipra World said that in this highly competitive world, one should need to give birth to creativity and think out of the box. Mr. Dhodi advised to have short term goals and gradually one should celebrate and enjoy the journey towards the success. While speaking on employment opportunities in fashion, Mr. Dhodi said that there no dearth of opportunities for talented youngsters, one can move to retail, merchandising, marketing, design, network expansion, supply chain segment etc.

Mr. Umesh Chaudhary, HR Head – Ritu Wears Big Life said that quality of talent coming these days is very good. Mr. Chaudhary raised caution that no matter how good are you or your work, you have to publicize it. Apart from hard work do smart work with honesty and integrity. Answering the query of the student regarding the remuneration paid in the fashion industry; Mr. Chaudhary said that ideally the salary of working professional should double in 4-5 years. If it does not happen than either you are not capable or your company is not worth. If the latter is the case than you should look for other opportunities.

Hundreds of students of Amity School of Fashion Technology, faculty and senior officials of Amity University were present during the occasion.

A galaxy of industry speakers from reputed retail stores, export houses & design companies descended at Amity University to address the new batch of UG & PG students on the topic of "Expectations of the Fashion Industry from Young Professionals."

These speakers included Mr. Anurag Sharma, GM, Rockport; Ms. Aarti Dua, Fashion Entrepreneur, Rati Desseins; Mr. Dhirender Ralhan, Experience Design-Function Head for Pantaloons (North Zone & Central India); Mr. Jatann Vij, Head Designer, Shahi Exports; Mr. Nikhil Thukral, MD, Maharana of India; Mr. Paramjit S. Lamba, Asst. Vice President-HR, Orient Craft; Mr. Partha Mukherjee, Proprietor, Spirit of India; Mr. Prashant Aundhkar, Quality Head, Textiles & Footwear, TPG Wholesale Pvt. Ltd. (Vishal Retail); Ms. Radhika Gupta, Sr. Manager-Business Development, Design Emporia; Mr. Rajesh Sachdeva, Chairman & Managing Director, Upper Class Fashions Ltd; Mr. Sachin Garg, Head Designer, Arvind Retail; Mr. Vikas Malhan, Sr. Business Manager, Lifestyle International Pvt Ltd; Mr. Vishal Gaurav, Regional Manager-Retail Operation, Arrow, Arvind Retail & Ms. Priyanka Batra, ASFT Alumni.

The students enthusiastically interacted with the industry speakers and gained tremendously from this interface. Dr.Pradeep Joshi, Director, ASFT & ASFA addressed the gathering and thanked the doyens of the industry for addressing the students and stressed the need for greater industry-academic interface thereby asking for continuous support and guidance from industry.

Amity School of Fashion Technology (ASFT),) commenced the celebration of the two day (March 16th – 17th, 2011) annual fashion art festival ‘KREATIV’11 to provide an exclusive platform to the students for them to uphold their hard work and talent to the spectators and veterans of Art industry in myriad forms of Applied Art, Painting and Animation at Amity University Campus, Sector – 125, Noida.

Delivering his welcome address Director Amity School of Fashion Technology (ASFT), Amity School of Fine Arts (ASFA) and Amity School of Performing Arts (ASPA), Dr. Pradeep Joshi said “KREATIV is a unique gift of opportunity for the students to disrobe the figments of their imaginations in forms of admirable pictorial reflections before the experts of the world of Art and also to innumerable others who are inclined to Aesthetics.”

Dr Pradeep Joshi (Director ASFT , ASFA & ASPA) delivering his welcome address


Presenting her inaugural address Chairperson, ASPA, ASFA and ASFT, Mrs. Divya Chauhan said "It is genuine honor to have aboard a galaxy of eminent industry experts and living legendary representatives of Artistry during the sojourn of KREATIV ’11, to add a fillip to the blossoming talents of tomorrow who’d be blooming in the horizons of Fashion, Art, Creativity and Brand Innovation." She added "the students eagerly wait for this time of the year to arrive wherein they can reveal their artsy best to the veterans of Art and Culture through their works."

Ms Divya Chauhan (Chairperson, ASPA, ASFA and ASFT) presenting her inaugural address


The enriching festival unfolded with an engrossing talk show themed on ‘Business of Fashion : India an emerging hub’ wherein Fashion & Apparel industry experts including Mr. R.C. Kesar, Director General OGTC , Ms. Anshu Man, Managing Director - Aman Atlantic Limited, New Delhi, Shri Vasdev Loond, Director – Mona Designs & Ex-president - G.E.A , Ms. Arti Singh, Sr. Marketing Manager - Shipra Mall, Mr. Altaf Hussain, HR Manager (Head HR) ITC, Mr. Ashvini Kumar, DGM-Retail, Uninor , Ms. Pratimaa Pandey, Designer, Ms. Shashi Nangia, MD. Swati Exim Pvt Ltd Mr. George Martin, Artist, Mr. Arvind Mehta, Chief Operating Officer, Gold Plus Group, Mr. Kamal Malik, Mr. Anupam Trehan, Manager - Global Indirect sourcing Bharti-Wal-Mart and various others contributed their valuable insight to the audience.

Sharing her views on 'Business of Fashion: India an emerging hub' with the future industry professionals Ms. Anshu Man, Managing Director - Aman Atlantic Limited, New Delhi informed "the world market is in need of improved cost competitiveness, better quality levels, strong manufacturing base and awareness of export markets." Talking about India's commendable grasp in understanding the international quality standards of Apparel industry she stated" India's biggest advantage is its research and development and handwork of artisans that have led it to make new product developments. India over time has emerged as the next business destination to the overseas clients." "The liberalization of domestic economy and the increasing integration of India with the global economy has made India – a benefitting platform for business and the Indian textile industry will grow up to $ 110 billion U.S Dollars by 2015, with export of $ 50 billion U.S Dollars" said Ms. Man during the inauguration of KREATIV'11.

Ms. Anshu Man, Managing Director - Aman Atlantic Limited addressing the gathering


During his address Mr. Ashvini Kumar, DGM-Retail, Uninor expressed his sheer delight in interacting with the students fraternity and said "It is heartening to witness that India is becoming the prime focus for international clients, the reason being its robust growth rate even during shrinking global economy. He added “there is both hope and scope in the Indian market at present and it is rather expected to improve further by many folds in the times to come for the aspiring professionals to pursue their careers. All they should ensure is the trio of right attitude, skils and knowledge to have success to chasing them."

Mr. R.C. Kesar, Director General OGTC addressing the gathering


Interacting with the students Ms. Arti Singh, Sr. Marketing Manager - Shipra Mall, said “Fashion consciousness and brand awareness today have penetrated the lifestyles of the Indians to the extent where even toddlers are prompt in identifying themselves with the brands that offer their category of Haute couture or accessories, unlike a decade or two ago." She added "this practically evinces the fact that fashion now has seeped into the lives of people in a deep and intense way to develop greater shopping habits in and also develop more fashion consciousness and brand awareness in them."

The inaugural day of KREATIV ’11 was further embellished with the exotic exhibition and display work of graduating students of FINE ARTS programmes (to continue during the two days of the festival) and an Inter Institute Competition (For Apparel Design, Painting & Animation).

A talk show on "Indian Art in Global Art Scenario" by renowned artists like Ms. Sunaina Anand, Director, Art Alive Gallery, Dr. Alka Raghuvanshi, Artist, Mr. George Martin, Artist, Mr. Farhad Hussain, Artist, Ms. Neha Kripal , Director , India Art Summit, Mr. Anil Sharma,Art Director, Ms. Reshma Jaiswal, Rudra Eye Mr. Samit Das, Artist etc and a Ceremony to confer Lifetime Achievement Awards to , Padma Vibushan Dr. Sonal Mansingh (Dance), Padma Shree Ms. Anjolie Ela Menon (Art) and renowned Designer Mr. Suneet Varma (Fashion) were the chief highlights of the final day of KREATIV 11.

The other attractions of the festival to unfold during the concluding day included ‘NATYA-KATHA Story Telling with a difference’ by Padma Vibhushan, Dr. Sonal Mansingh, a Fashion Show & Brand Show – showcasing design collection of students and an Award ceremony wherein categories of Emerging Talent Awards (based on the Inter institute Competition) as well as Awards for Best Display/ Graduation Design Collection (for ASFT & ASFA ) have been bestowed upon.

Eminent Designer Mr. Suneet Varma on the final day of KREATIV 11


Also present during the inaugural ceremony of KREATIV 11 were Dr. Mrs. Amita Chauhan, Chairperson, Amity International Schools Heads of Institutions and senior faculty members of ASPA, ASFA and ASFT.

Designer Suneet Verma being conferred the Lifetime Achievement Award in the field of Fashion


The Event was supported by leading Fashion brands like SATYAPAUL, ROCKPORT, DFU-INSIDE FASHION, BENTLEY, SHIPRA MALL & powered by RADIO CITY

Seminar dated 20th july 2011 - "Expectations of the Fashion Industry from Young Professionals."

20th July, 2011, witnessed the industry speakers from reputed design, brand and retail companies addressing the new batch of MBA (Fashion Management) students on the topic of "Expectations of the Fashion Industry from Young Professionals." This session saw a galaxy of well-known industry professionals having extensive experience with reputed companies sharing their invaluable knowledge with the students. The session opened with Mr.Rishabh Gupta, North Head-Marketing, Pantaloon throwing some light on the scenario of the retail industry in India and abroad. He elaborated on the dream of Future Group and its journey from inception to expansion. This was followed by an address by Ms. Garima Makkar who with her rich experience in reputed companies like Duke Fashions, Avon, H2O Plus & Hindustan Unilever Ltd. (Beauty & Wellness Division) motivated the students to achieve new heights as the sky is the limit for the right professionals.

The session further continued with Ms. Chhavi Singh, Area Manager (Delhi NCR), Arvind Lifetsyle Brands Ltd. emphasizing the various skills and knowledge levels required by youngsters to succeed in the various functional areas of Fashion Management. Mr. Anil Goklani, a successful Retail Entrepreneur, heading 3 Exclusive Brand Outlets (EBOs) of Levi Strauss, Adam Clothing and Walk-in MnB detailed the evolution of Fashion Marketing & Retailing in India and the need of the industry in the changing global environment. Mr.Arun Tiwari, Design Consultant & Owner, Earthen Canvas, a designer-wear brand shared his rich experience with Allen Solly, Madura Garments as well as his own entrepreneurial streak and emphasized the need for a dual combination of creativity & management for succeeding in the Fashion industry.

The industry interface for all the other academic programmes of ASFT & ASFA took place on 29th July, 2011 and saw leading experts from Fashion & Apparel industry, artists & animation professionals pay a visit to Amity University, Noida and enthral the students with their presentations. This interface with the industry commenced with Mr. Savio Nunes, Asst. Vice President – Operations, North at Lifestyle India Pvt. Ltd. encouraging students by the growth opportunities being offered by the retail industry in India & abroad. This was followed by an engrossing presentation from Ms. Aruna Bal Sharma, Retail Head, Rohit Bal Fashions, who is taking care of the Balance Chain of Designer-wear stores. Ms. Sharma quoted from her 25 years of experience in Belgium and other European countries and reputed companies like KSA-Technopak thereby guiding the students for excelling in their careers.

Mr. Rajesh Chaudhary, Sr. Manager – HR, Pantaloon Retail India Limited then took on the stage and interacted with the students about the changing scenario of the Indian Retail Industry and how the various retail players are putting their act together to deal with it. After this presentation, Mr. Niket Mishra, Designer, Niket & Jainee emphasized the role of creativity in today’s fashion industry. Mr. Shakti Sinha, Business Head, Lerrosthen spoke on the various opportunities being thrown open in Indian Apparel Market as well as the challenges of increasing competition due to the arrival of various foreign garment brands in the country.

Mr. Anurag Rajpal, Executive Director, APPAREL BRANDS, SPENCER’S RETAIL emphasized on the need for various skills and knowledge levels required to succeed in the fashion & apparel industry. Mr. Manik Dhodi, Vice President, Shipra World familiarized the students with the world of Shopping Malls and the scope offered by them for the ever-increasing fashion & apparel brands within the country and abroad. Ms. Kavita Nayar, Senior Artist emphasized the need for passion for work and generating ideas and working on them. Mr. Sharad Mittal, CEO, Kathputlee Animation Studio swayed the students with his audio visual presentation. Ms. Esha Guha, Senior Vice President, Concept Communication Ltd. talked about the finer aspects of professionalism and Mr. Anil Sharma, Art Director emphasized the role of creativity and thinking innovatively for succeeding in today’s industry.

The students enthusiastically interacted with the industry speakers and gathered the pearls of wisdom provided by them. Dr.Pradeep Joshi, Director, ASFT & ASFA graced the occasion with his benign presence.

Ms. Esha Guha, Senior Vice President, Concept Communication Ltd. addressing the students of ASFT & ASFA during 'Expectations of the Fashion Industry from Young Professionals.' held in Amity University Campus on 29th July 2011.

Fashion, fun and fiesta with a dash of knowledge sharing and hobnobbing with renowned artists, fashion designers marked the beginning of two day "Kreativ'10", the annual Fashion and Art event by Amity School of Fine Arts (ASFA) and Amity School of Fashion Technology (ASFT). The event started with a talk show on "Indian Art in Global Scenario" in which renowned artists Mr. Keshav Malik – Sr. Art Critic, Mr. Suneet Chopra- Sr. Art Critic, Ms. Mithu Sen- Artist, Mr. M. Ramachandran- Regional Secretary, Lalit Kala Academy, Delhi and Ms. Rosshni Vadhera- Vadhera Art Gallery presented their views.

The seminar was followed by honoring of the eminent artist, Mr. Satish Gujral with Lifetime Achievement Award for Art by Ms. Divya Chauhan- Chairperson, Amity School of Fine Arts (ASFA) and Amity School of Fashion Technology (ASFT). The artist was accompanied by his wife, Ms. Kiran Gujral. Mr. Satish Gujral and his wife inaugurated" SRIJAN", which is an exhibition and display of the works of graduating students of Amity School of Fine Arts.

Eminent Artist Mr. Satish Gujral honored with "Amity Lifetime Achievement Award for Art"

Eminent Artist Mr. Satish Gujral making a painting exclusively

The function was also attended by Maj. Gen K J Singh- Vice Chancellor, Amity University, Uttar Pradesh, Dr. B Shukla- Pro Vice Chancellor (A), Amity University, Dr. Pradeep Joshi- Director, Amity School of Fine Arts (ASFA) and Amity School of Fashion Technology (ASFT).

Prolific experts from Fashion, Textile, Apparel and Retail industry including Mr. Shiv Bhargava, CEO, Viraj Exports Pvt Ltd, Prof.(Dr.) S.M. Ishtiaque, Dy.Director, IIT, Delhi, Mr. Baqar Iftikhar Naqvi, Associate Vice President, Technopak, Bangalore, One Design Solutions Pvt. Ltd., Ms. Pooja Makhija, Director, Fashion Futures were speakers in the Talk Show on the theme "India – Emerging Hub of Fashion Industry".

Further to it, there was interesting Panel discussion on theme "Opportunities & Challenges to creativity in an increasingly digitized world". The panelists included Ms. Esha Guja (Sr.Vice Presient, Concept Communication Ltd), Mr. Sanjay Tiwari (CEO, Juxt Consult Research & Consultancy Pvt Ltd), Mr. Jose Joseph (Creativity Director – Vishal Communication Consultant), Mr. Ashok Kumar Verma (Sr. Compositor, Kathputali Animation Studio) and Mr. Deepak Singh (Fashion Designer).

Students of Amity School of Fashion Technology displayed their colorful creations of clothes and accessories during the Fashion Show organised at the concluding day of Art and Fashion Fest Kreative on 31st March 2010.

Mrs. Divya Chauhan, Chairperson, Amity School of Fine Arts & Amity School of Fashion technology, Maj Gen K. Jai Singh, Vice Chancellor, Amity University, Prof.(Dr.) Pradeep Joshi, Director (ASFT & ASFA), senior professionals from sponsoring Companies & Industry Experts were present to view the fashion show & encourage the efforts of students.

The students enthusiastically interacted with the industry speakers and gathered the pearls of wisdom provided by them. Dr.Pradeep Joshi, Director, ASFT & ASFA graced the occasion with his benign presence.

It was announced during KREATIV'10 that Mr. Tarun Tahiliani,Eminent Fashion Designer is being conferred Lifetime Achievement Award for his enduring contribution of an exceptional order in the field of Fashion and Design.

Amity School of Fashion Technology (ASFT) under the aegis of Amity Directorate of Applied Arts/ Fine Arts/ Performing Arts/ Visual Arts organized an International Seminar on “Fashion & Textile Industry 4.0- Opportunities & Challenges” on 24th September, 2019 at Amity University, Noida. The main objective of the seminar was to synergize with stakeholders and find solutions and directions that would help in synchronizing design and technology education with the needs of fashion & textiles industry 4.0.

Esteemed dignitaries (L to R) Prof.(Dr.) Pradeep Joshi, Mr Ram Sareen, Mr Rajesh jain, Ms Divya Chauhan, Mr R.C. Kesar, Ms Samudi Gunawardana, Mr Sanjai Saxena

The seminar brought together experts from different sectors of the apparel & textiles supply chain to discuss rapid transformation in product design, production processes, planning, production engineering, marketing, logistics, communication and retailing due to digitalization. While artificial intelligence, automation, robotics have transformed manufacturing industries into smart factories, e-commerce, augmented reality, digitalization have completely changed the way consumers buy fashion. Industry 4.0 has made the supply chain faster, more flexible, transparent and efficient. The cross-disciplinary seminar was intended to explore emerging technologies and changing requirements of the industry in the new tech-driven world. It also discussed key challenges that the industry is facing.

Prof. (Dr.) Pradeep Joshi with Mr. Ram Sareen, Head Coach-founder, Tukatech, USA

The half-day seminar was graced by prominent names of the apparel industry from different parts of the world. The session was opened by Prof. (Dr.) Pradeep Joshi, DG, Amity Directorate of Applied Arts/ Fine Arts/ Performing Arts/ Visual Arts. Dr. Joshi welcomed the esteemed guests with saplings. He oriented the students towards the need of adopting new technologies, innovative business models and competitive strategies to meet the requirements of industry 4.0.

During the first session, Mr. Ram Sareen, Head Coach-Founder, Tukatech, USA discussed the strategies for collaboration between industry and academia to put industry 4.0 concepts to practice. He also showed a presentation on 3D automation solution to tackle fit issues in clothes. Mr. Ram also discussed “On-Demand” concept that would totally disrupt the current apparel demand & supply market.

Students imbibing knowledge from industry stalwarts

The next speaker on the dais was Mr Anil Peshawari, Vice President, Noida Apparel Export Cluster & MD, Meenu Creations. Mr Peshawari talked about new opportunities in fashion & textile sector in the evolving scenario. He emphasized the need to adopt smart processes and smart technologies to evolve from traditional factories to smart factories.

Mr. Anil Peshawari, Vice President, Noida apparel Export Cluster & MD, Meenu Creations, speaking at the seminar

Mr Nitin Gupta, EVP, Technology & Marketing at Asmara International, discussed how the process of product development has been completely disrupted due to smart technologies like Tukatech, CLO, Optitex. He demonstrated through a presentation, how true-to-life virtual samples can be created within hours and how it helps to save time, resources and human efforts, making the supply chain faster and more efficient.

Ms Reet Arora, Director, Bir Horizons, discussed the use of innovative technologies in knit fabric manufacturing & processing. She motivated the students to embrace emerging technologies, to keep pace with the rapidly changing industry.

Next speaker, on the dais was Prof. (Dr.) Prabir Jana, Shahi Chair Professor Industry 4.0 at NIFT, New Delhi. Dr. Jana talked about Education 4.0, specifically for fashion & Apparel sector. He discussed the importance of collaboration between academic institutions and the industry to best meet the needs of the sector. He also spoke about the skills required by aspiring fashion students to be competitive in the changing scenario.

Prominent Speakers (Lto R clockwise)- Mr Nitin Gupta, Mr. Sanjai saxena, Ms Reet Arora, Ms Samudi Gunawardana, Mr. R.C. Kesar, Dr, Prabir Jana

The second session of the seminar was opened by Ms Samudi Gunawardana, Business Development Manager, NCinga, Sri Lanka. She talked about Industry 4.0 aligned manufacturing execution systems for next generation smart factories. She emphasized how smart automation, real time operational insights and predictive analytics are driving industry 4.0, by unlocking the power of data.

Mr. R.C. Kesar, Director General, Okhla Garment & Textile Cluster, discussed preparedness of Indian apparel industry 4.0 and expectations from young professionals in the field of fashion. He laid stress on adoption of new techniques and innovations by manufacturers to produce garments faster, better and cheaper as there is a lot of competition from other south Asian countries like Bangladesh, Vietnam, Cambodia, China.

The topic of sustainability in Industry 4.0, was covered by Mr. Rajesh Paramjeet Jain, Consultant, Fashion & Retail space in the Indian subcontinent. He called attention to developing successful strategies for acceleration of an existing business through product, people, processes and technology keeping sustainability goals in the forefront.

The next speaker was Mr. Sanjai Saxena, Senior Vice-President- Sales at Royal Datamatics Pvt. Ltd. He spoke on the criticality of technology to enable future ready fashion companies. According to him, free Energy, virtual Offices, sensors, Big Data and Robotics are surely the 5 disruptions the industry is about to witness.

The session was then thrown open for a question and answer round. Students asked many questions related to their role in tech-driven world, expectations from them and the skills that matter the most.

Ms Divya Chauhan, Chairperson, Amity School of Fashion Technology, addressing the students at the seminar

Ms. Divya Chauhan, Chairperson, Amity School of Fashion Technology, Amity School of Fine arts & Amity School of Performing Arts, graced the occasion with her august presence. She motivated the students to embrace technology and be a part of Industry 4.0 revolution.

The session concluded with a vote of thanks note by Ms Smita Bagai, Domain Coordinator & Associate Professor at Amity School of Fashion Technology.