Home > Programs > MBA (CRM & Marketing)
MBA (CRM)

Course Structure

Semester -I
Semester -II
  • Principles of Management
  • Financial Management
  • Marketing Management
  • Quantitative application in Management
  • Human Resources Management (OB+HR)
  • STEPPS
  • Market Research
  • Business Strategy
  • IT Applications in Business MIS
  • Global Business Management
  • Business Communication
  • STEPPS
Semester -III
Semester -IV
  • Consumer Behaviour
  • Services Marketing
  • Integrated Marketing Communication
  • Brand Management
  • Customer Relations Management (Part-I)
  • Sales Management
  • Customer Relations Management Part-II
  • Direct Marketing
  • Retail & Supply Chain Management
  • Technology in CRM
  • Dissertation