The renowned Brand Guru
Amity Business School- Academic Partner.
One Hour Interactive Session took place at Amity Business School on BRAND Sense Symposium - The next step in Brand Evolution
Wednesday, 31 Aug., '05
10:00 a.m. - 11:00 a.m.
Amity Business School,
Amity Campus, Sector-44, Noida (Adj. Delhi)
"Martin Lindstrom", the renowned Brand Guru.He is renowned as one of the world's primary branding experts and has over 20 years of marketing experience and is on the board of MNCs like Disney, Pepsi, Mercedes- Benz, Visa, McDonald's and Microsoft.The author of Brand Bible, "Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight and Sound", he is known for his revolutionary thinking, which rejects branding as an art form. Instead, his unique vision is scientific that makes branding the driver of sales and profits, and consequently, the counterpiece of business.
Two sessions took place on 30th August 2005 and 01st September 2005 at New Delhi and Mumbai respectively. Both the sessions got an overwhelming response. Senior personnels from various corporates like Godfrey Philips, Canon, Hutch, IMRB etc. attended the sessions. During the session, Mr. Martin Lindstrom spoke on various interesting topics such as 'Using Five Senses to Build Extraordinary Brands, What do we Recall Best, Religion and Tweens, Environmentalism etc.' Everyone present in sessions was very excited and thrilled to hear him and learnt a lot about 'Brand Sense'.
The Auditorium was jampacked with the students and faculties of Amity. Students found the session very insightful & enjoyed the interaction with Martin