PG Diploma in Luxury Brand Management

Program Code 101738

Campus Noida

Institute Amity Finishing School

University Amity University Uttar Pradesh

Eligibility Bachelor's degree with min. 50% ...

Duration 1 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.500
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Course Structure

1st Year

Semester 1

  • Major Project - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Fashion and Luxury Brand Management [Specialisation Elective Courses]
  • Introduction to The Fashion and Textile Industry [Specialisation Elective Courses]
  • Professional Branding and Grooming [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Image Management [Core Courses]
  • Introduction to Luxury Management [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Communication Skills and Leadership [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Consumer Behaviour [Specialisation Elective Courses]
  • Corporate Image Building [Specialisation Elective Courses]
  • Fashion Entrepreneurship [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Luxury Branding [Core Courses]
  • Luxury Store Operations [Core Courses]
  • Personal Branding [Core Courses]
  • Strategic Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Behavioural Skills for Professional Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses