06 Sep 2018|Jaipur | Amity University Rajasthan, Jaipur
Workshop on “ Content Writing & Digital Marketing”
Amity School of Communication, Amity University Rajasthan, organized a One-Day Workshop on the topic, “Strategies and Techniques of Content Writing and Digital Marketing” on 6th September, 2018. The workshop focused on giving students of Mass Communication and MBA a gist of the two most upcoming career platforms.
The dignitaries who enlightened the students were Mr. Avinash Kalla, the founder of Talk Journalism and the Voxpopuli, and Mr. Anuj Sharma, Chief Consultant, MUSK PR Agency, Jaipur. The esteemed speakers are highly renowned and knowledgeable in the field of Mass Media and have been working with some well-known Media Agencies and leading Media Organizations.
The Workshop began with Mr. Anuj Sharma addressing the students about the need and importance of Digital Marketing in the modern times and also about the work done by PR Agencies in this direction. It was followed by Mr. Avinash Kalla telling students the importance of good content and tips to choose the right strategies both in the field of Digital Marketing and in their career. The agenda of the Workshop was not merely delivering lecture on the two topics but to give the bunch of upcoming market rulers an idea as to how they can bring about a revolution by the work they do and the efforts they need to put in for it. Both the guests were able to throw light on some career prospectives and how the world is changing with time. It not only allowed the audience to share their views but also to jot down the points and possibilities they could follow up later in life.
The Workshop was very helpful for the students because they were able to connect with the real life examples. The knowledge and valuable insights shared by the dignitaries proved to be immensely helpful in providing ample field based knowledge related with the topic of the workshop and helped students to know more about the ongoing trends of the field. The post-lunch session of the workshop had the speakers explaining the entire concept and guidelines regarding one assignment, which was given to the students, centering on developing a Campaign Plan in thousand words which would be extremely beneficial for the students to convert their theoretical knowledge into a great practical experience.