Courses Offered

Introduce students to human-centered design methodologies Develop skills in problem identification and need validation Foster creative and critical thinking across disciplines Enable students to generate feasible, sustainable product concepts

This course familiarizes students with the concept of "innovation" and the journey of a design idea from the identification of a problem to a final solution that has a positive impact on a large community of users. Through case studies that focus on the "seven concerns of innovation", you learn how the innovation process requires empathy, meticulous effort, constant user interaction and effective collaboration.

To make them understand how the rise of the Internet of Things (IoT) produces many new concepts including The Next Industrial Revolution and Industry 4.0. This course will address some basic design methodologies along with the practical implementation to build a successful IoT product. Moreover, this course will focus on IoT business models and use cases and deliver entrepreneurship opportunities in IoT businesses.

This course will teach teams of students how to develop product concepts and business plans in the design of new and innovative products. Emphasis will be placed on identifying user needs, concept generation, and prototype fabrication.

The objective of this course is to impart students to the fundamentals of various 3D Printing Techniques for application to various industrial needs. Student will be able to convert part file into STL format and will understand the method of manufacturing of liquid based, powder based and solid based techniques.

This course aims to present an overview of the design thinking involved at each stage of the design process: the methods used by designers to generate and refine creative ideas, the key considerations that help shape them and the feedback and review elements that allow design teams to learn from each job and contribute to future commissions.

The aim of the UI/UX course is to provide students with the knowledge of user- centered design, user -centered methods in design, graphic design on screens, simulation and prototyping techniques, usability testing methods, interface technologies and user centered design in corporate perspective. The course is organized around a practical project with iterative design of a graphical user interface to organize information about users into useful summaries with affinitydiagrams, to convey user research findings with personas and scenarios and to learn the skill of sketching as a process for user experience design. The students will be given exposure to wireframing and Prototyping software in the various UI/UX Design tools.

The aim of the Brand Design Course is to provide students with the knowledge about the entire branding process, starting from the core idea to the end product. This course will acquaint the students with various aspects of creating a brand of their own, with an understanding of brand vision, brand strategy, and worth. The students will learn the entire brand development process, identifying their audience, choosing a brand name and creating their own brand identity. This course will also provide the students with the knowledge of creating brand visuals, and the entire logo design process. The application of the gained knowledge and skills will help future designers/ entrepreneurs in creating their own brand identity efficiently.

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWorks.