It revolves around the need for creating a platform where management scholars, researchers, academicians and practitioners can share the ground-breaking outcomes of their research across diverse Management domains and subsequently contribute to theory building in the field of Management. The conference will be attended by academicians, business leaders, policymakers, consultants, researchers from across the globe. The attendees will have the option to either attend at the venue* or login to various session in a virtual mode. Forum discussions can help in understanding how academic research can be used by practitioners to improve their business processes. The conference aims at providing a platform for discussing research practices across emerging paradigms from the Management disciplines of Marketing, Finance, Human Resource, Operations and General Management. One of the key goals of the event is to provide a forum for academia-research-industry interaction to identify ways for developing and benefitting by establishing mutually beneficial institutional collaborations and institutional partnerships. The conference aims at cultivating a global ecosystem where discussions can be organized on the evolving demographic, socio-political, industrial, and digital patterns across business and society globally.