The curriculum is designed to help students in imbibing a holistic approach towards developing sustainable and socially relevant strategies for business and management matters. The academic program instills analytical and critical thinking ability, decision making, developing leadership skills and fostering team work to manage and lead in a dynamic and innovative economic landscape. The curriculum and co-curricular activities help students taking informed decisions in corporate and business world. Besides learning from renowned academicians and industry experts, the students also learn through peer discussions, working in a group, summer internships, and collaborating with fellow classmates coming from diverse disciplines and backgrounds. The ABS curriculum helps in nurturing thought leaders for an economically inclusive and sustainable society.

To make the future managers understand various nuances of Management, Business and Entrepreneurship, ABS has incorporated these components in its teaching pedagogy

  • Lectures
  • Case Study
  • Workshops
  • Role Play
  • Industrial/Field Visits
  • Applied Projects
  • Management Videos
  • Written Assignment
  • Analysis of articles from Newspapers, Magazines & Journals
Rich Interdisciplinary Curriculum

The ABS curriculum offers a wide range of opportunities to students for holistic development through innovative pedagogy woven around experiential learning. ABS organises various seminars, conferences, workshops, guest lectures and so on to make students understand the world of Management and how it is regulated in real life situations. The B-School follows a right blend of presentations, academic lessons, case analysis, simulation, modeling, mock practices, industry analysis etc. as pedagogy. Active participation of budding managers and entrepreneurs in these activities help them in augmenting knowledge, talent, skills, attitude, and a mindset to handle diverse and complex business problems successfully.

The cutting edge research activities also resonate with the dynamic Management and Business landscape as well as the needs of society at large.

Industry Connect 

The academic rigor at ABS entails a comprehensive learning process such as interaction with experts and professionals  who lead the corporate and management world. Industrial visits and interaction with eminent management gurus and successful entrepreneurs are vital to ace the world of business and management. This suggests that industrial visits and interaction with eminent management gurus and successful entrepreneurs are vital to ace the world of business and management. Hence, classroom learning and interaction with experts go hand in hand in ABS.

To strengthen link between academics and industry, students undergo industrial trainings and work on dissertation and projects besides other activities listed below

  • Summer Internship
  • Research-based Dissertation
  • Seminars
  • Workshops
  • Industry Guest Lectures
  • Employability Readiness (CV Writing)
  • Mock Interviews to prep for Placement Sessions
Skill Development

ABS aims to foster individuals having a global perspective and rich local experience through innovative learning methodology comprising class-room teaching, field studies, industry visits, seminars, conferences, case studies, management plans, effective presentations and so on.

The growing network of alumni help budding managers to actively engage themselves in ,Management Studies and plans through industry visits, interaction with experts, field visits and other collaborative activities that bring them face to face with the world of business and management.

Students are exposed to entrepreneurial life skills (problem solving, decision making, creativity, collaborative working, leadership, critical thinking, resource management, communication, risk taking, managing failures) and entrepreneurship life cycle related knowledge (ideation, opportunity evaluation, building solutions, venture creation)  which helps them to explore themselves better, encourage out of box thinking, build ability to look at ‘problems’ around them as ‘opportunities’ and pursue ideas in the area of their own ‘passion’.

ABS regularly organises competitions for effective learning and enabling students to pitch their creative ideas to industry veterans and showcase their entrepreneurial talent. It provides budding entrepreneurs the liberty to pursue their entrepreneurial mindset.

The School promotes incubators which are a dedicated space to create an eco-system that empowers students with the 21 century skills required to be at the top of the evolving economic world of the future. Students come up with a wide range of sustainable business and entrepreneurship ideas and concepts.  These interventions help them to seize opportunities arising out of India’s economic growth and make them equipped to build their own ventures, create economic value for themselves & the society and drive job creation.

ABS follows a structured process that helps students learn, inspire and empower in the career area of their interest. It encourages budding business leaders to think out of the box, experience the entire entrepreneurship life cycle and understand entrepreneurial life skills and process. It gives exposure to entrepreneur’s world and builds role models. The modules motivate students to look at problem as ‘opportunity’, to empathize with ‘changes’ around,  build inner conviction to start, learn from failure and learn to lead winning teams.

The School encourages entrepreneurial learning and development programs dedicated to ‘nurturing entrepreneurial minds’ based on (a) structured curriculum, (b) certified assessment techniques (c) fun-based deployment methodology, through a comprehensive and innovative pedagogy.


Entrepreneurship Cell (E-Cell)

E-Cell at ABS is focusing on creating a culture and ecosystem of entrepreneurship at the campus by involving students in various entrepreneurial activities and also helping them in developing business ideas and further taking these ideas to incubation centre for start-up support.

Yunus Social Business Centre (YSBC) - Amity University Rajasthan CSR initiative

Financial Literacy, Entrepreneurship and Child Labour Education for Rural Development)

The Yunus Social Business Centre, Amity University Rajasthan has the aim to make participants/rural people conscious of social problems in their community and to showcase social businesses in the area. The programs enable networking opportunities to link up people from the private sector, public sector, academics, and civil society to collaborate in developing pro-poor technologies through child education and enterprise development in rural areas.

The Centre aims to achieve the following objectives:

  • Studies to identify entrepreneurial capacity and child labour problems in rural areas.
  • Workshop/Training programmes for enhancing capacity of existing microenterprises in rural areas.
  • Consultancies for start-up in rural areas.
  • Training programmes on financial literacy for Self-Help Groups in collaboration with MFI, NGO, JLG and other facilitators of SHG-Bank Linkage Programme and NRLM
  • Students visit in rural areas to get exposure of social business.
  • Monitoring and Evaluation of social business.
B.Com. (Hons.) Integrated with ACCA – UK

Amity Business School at Amity University Rajasthan is offering a unique prgramme in form of B.Com. (Hons.) degree with additional opportunity to attain highly demanded professional qualification of ACCA. It has been designed in collaboration with the Association of Chartered Certified Accountants (ACCA), UK and International Skill Development Corporation (ISDC), UK. The curriculum of ACCA has been completely integrated with regular B.Com. (Hons.)Programme. Hence the students get a unique opportunity to pursue ACCA qualification in tandem with their 3 years undergraduate course. The collaboration also facilitates exemptions of courses to AUR students while appearing for international certifications based on their regular courses of B. Com .(Hons.) Programme. ACCA holds global recognition in field of International finance and accounts.

This Programme is comprehensive and provides pragmatic skills that are necessary for a professional accountant to possess. It offers business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. This course enhances career opportunities in 180+ countries globally including India at various platforms like financial service, banking, business industry, management, entrepreneurial venture, and government services as well.

BBA / MBA – USCMA (United States Certified Management Accountants)

BBA / MBA becomes a Value Added Course with US CMA (Certified Management Accountant). CMA is a professional certification in finance & accounting relevant for success in businesses world. Achieving CMA signifies professional expertise in financial planning, analysis, control, decision support, and professional ethics – skills that are in demand by organizations around the world. Basically, CMAs can explain the “why” behind numbers, not just the “what”. The degree with CMA gives greater credibility, higher earning potential, and ultimately a seat at the leadership table.

CMA is offered by the IMA (Institute of Management Accountants), US, and is a globally recognized, advanced-level credential appropriate for accountants and financial professionals. The CMA exams comprise the following two exam parts:

  • Financial Reporting, Planning, Performance & Analytics.
  • Strategic Financial Management.

As a value added program, students are encouraged to clear these 2 CMA exams in Semester 4-5 before placements. Candidates who clear the CMA exams will be able to achieve differential placements with top MNCs.

About IMA

IMA (Institute of Management Accountants) is one of the largest and the most respected associations of accountants and financial professionals in the world of business. It serves as the apex governing body for the US CMA certification.

Ever since its inception in 1919, IMA has been committed to empowering its 100,000+ members — those from the diverse professions— to strengthen on-the-job skills to better manage companies and accelerate careers.

IMA is present globally with offices in the US, Europe, Middle East, China, and Singapore, and have members across 140+ countries. In India, IMA works in collaboration with Wiley (global partner for official IMA study materials) and ISDC (India's largest training provider for CMA) to help you prepare for the US CMA exams.

Amity Business School, Amity University Rajasthan has tie with ISDC and US-CMA for making the BBA/MBA courses more value added and market oriented and making it a preferred choice for the prospective students that aspire to reach heights in the world of work.