Research Publications

Research papers published by faculty in international journals

S. No.

Name of Faculty Member

Name of Research Paper

Year of Publication

Name of the Journal

1

Dr Sujata Khandai

Optimizing sustainable business growth: harnessing revenue diversification with strategic revenue management

2026

Journal of Revenue and Pricing Management

2

Dr Sujata Khandai

Economic impact of geographical indication certification on handicraft industry: optimizing sustainable business growth through strategic revenue management

2026

Journal of Revenue and Pricing Management

3

Dr Sujata Khandai

Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

2025

International Journal of Housing Markets and Analysis

4

Dr Sujata Khandai

Brand Value Co-Creation and Brand Evangelism: A Study on Sustainable Skincare Products

2025

Indian Journal of Marketing

5

Dr Sujata Khandai

Green Marketing Dynamics: Analyzing Greenwashing, Brand Trust, and Consumer Purchase Intentions

2025

Indian Journal of Marketing

6

Dr Sujata Khandai

Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions

2025

Quality and Quantity

7

Dr Sujata Khandai

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities

2025

Journal of Creating Value

8

Dr Sujata Khandai

Green choices and brand happiness: A recipe for brand evangelism

2025

Sustainable Development 33(2), pp. 2486-2501

9

Dr Sujata Khandai

Bibliometric analysis of brand trust and brand loyalty relationship: a research agenda

2025

International Journal of Public Sector Performance Management

10

Dr Sujata Khandai

Resolving the “sustainability paradox”: a bibliometric and topic modeling analysis of sustainable entrepreneurship and sustainable consumption

2025

Journal of Enterprising Communities

11

Dr Sujata Khandai

Sustainability Marketing: Paving the Path to a Sustainable Future

2025

International Encyclopaedia of Business Management

12

Dr Sujata Khandai

Seeds of Change: Nurturing Growth Through Sustainable Entrepreneurship

2025

International Encyclopaedia of Business Management

13

Dr Sujata Khandai

Marketing in India

2025

International Encyclopaedia of Business Management

20

Dr. Dipti Ranjan Mohapatra

A Bibliometric Analysis on the Impact of Corruption on Foreign Direct Investment Attractiveness

December 2025

Vision: The Journal of Business Perspective

22

Dr. Dipti Ranjan Mohapatra

A Bibliometric and Thematic Analysis of Key Performance Indicators in Agricultural Supply Chains

February 2026

Prabandhan: Indian Journal of Management

23

Dr. Dipti Ranjan Mohapatra

Juxtaposing the Influence of Digitalization and Supply Chain Disruption on Green Innovation: Moderating Role of Human Capital Development

February 2026

International Economics and Economic Policy

25

Dr Puneeta Goel

A qualitative enquiry of sustainability challenges of SHGs enterprises post-COVID-19 pandemic: evidence from India

14-1-2025

Journal of Enterprising Communities: People and Places in the Global Economy

27

Dr Chabi Gupta

The Robots Are Here: Embrace Them. The Inherent Need for Human Resources to Transform in the Age of Robotics

2025

Taylor and Francis

28

Dr Chabi Gupta

Can Generative AI Serve as the Modern-Day White-Collar Knowledge Laborer?

2025

Emerald Publishing

29

Dr Chabi Gupta

Technology-Enabled Smart Healthcare toward Smart Society 5.0

2025

Routledge

30

Dr Chabi Gupta

Revolutionizing Fraud Prevention in Financial Systems Through Blockchain Techniques

2025

Apple Academic Press

32

Dr. Pooja Nanda

Navigating algorithmic bias and data ethics in the gig economy: Balancing transparency and privacy

Oct'25

EDP Audit, Control, and Security

33

Dr. Pooja Nanda

Digital currencies and green finance: institutional decision framework in the Industry 5.0 scenario

May '25

EDP Audit, Control, and Security

34

Dr. Pooja Nanda

Gig workers: A comprehensive analysis of global policies

Jan'26

EDP Audit, Control, and Security

36

Dr Neha Puri

Perceived perception and preparedness of IFRS adoption among accounting professionals

02-Jan-25

International Journal of Public Sector Performance Management

37

Dr Neha Puri

Exploring environmental and managerial impacts of crude oil volatility on QUAD financial markets: Insights into dynamic connectedness

Jan 25

Journal of Environmental Management

38

Dr Neha Puri

Measuring and monitoring India’s progress toward environmental SDGs: variables influencing the advancement

April 2025

Measuring Business Excellence

39

Dr Neha Puri

Unraveling COVID-19-induced volatility spillover: a study of the dynamic interplay between NIFTY 50 spot and options markets

August 2025

Journal of Derivatives and Quantitative Studies

40

Dr Neha Puri

Dynamic Interconnectedness and Risk Transmission in Green, Clean Energy, and Sustainable Markets

Dec-25

Indian Journal of Finance

41

Dr Neha Puri

Exploring energy paradigms and digital innovations: Challenges and future research pathways

2026

Social Sciences & Humanities Open

42

Dr. Pallavi Tyagi

Fostering entrepreneurial orientation as a source of sustainable competitive advantage: role of external environment

14-1-2025

Journal of Enterprising Communities: People and Places in the Global Economy

43

Dr. Pallavi Tyagi

Orchestrating the path forward: trends and future directions in financing constraints for emerging small businesses

September 2025

Global Knowledge, Memory and Communication

44

Dr. Pallavi Tyagi

THDC India Ltd.—Performance Management System

September 2025

Asian Journal of Management cases

45

Dr Sandeepa Kaur

Unveiling excellence in Indian healthcare: a patient-centric PRISMA analysis of hospital service quality, patient satisfaction and loyalty

February 2025

International Journal of Pharmaceutical and Healthcare Marketing

46

Dr Sandeepa Kaur

Behavioural Determinants of Credit Appraisal: An Integrated Analysis of Risk Attitude, Experience, and Loan Officers’ Attributes in Indian Banks

December 2025

Accounting, Economics, and Law: A Convivium

50

Dr. Pallavi Agnihotri

The dark side of metaverse tourism: exploring how resistance barriers and FOMO shape attitude and discontinuance behavior

Sept, 2025

Journal of Hospitality and Tourism Insights

51

Dr. Pallavi Agnihotri

Beyond adoption: a stressor-strain-outcome analysis of electric vehicle discontinuance in emerging markets

Sept, 2025

Transportation Planning and Technology

52

Dr. Pallavi Agnihotri

Investigating employee acceptance of smart technologies through UTAUT model with self-efficacy as a mediator

Oct, 2025

International Journal of Innovation Science

53

Dr. Pallavi Agnihotri

Investigating bankers’ readiness for metaverse technology adoption in emerging economies amid Industrial Revolution 5.0: a UTAUT model analysis

Nov, 2025

International Journal of Organizational Analysis

54

Dr. Pallavi Agnihotri

From reels to returns: the influence of female financial influencers on investment decisions

Feb, 2026

Journal of Financial Services Marketing

55

Dr. Aviral Mishra

Marketing in India

Dec-25

International Encyclopaedia of Business Management

56

Dr Aviral Mishra

Hanuman's Wisdom and Sita's Peace: A journey from divine thoughts to modern learnings through sacrifice in Ramcharitmanas

Dec. 2025

Purushartha: A Journal of Management, Ethics and Spirituality

57

Dr Aviral Mishra

Metaverse Revolutionizing the Marketing Landscape: A Cutting- Edge Bibliometric Overview

Oct 2025

Transforming Business, Industry, and Education for a Dynamic World

         

59

Dr Harpuneet Singh Kohli

Green Marketing Dynamics: Analyzing Greenwashing, Brand Trust, and Consumer Purchase Intentions

December 2025

Indian Journal of Marketing

60

Dr Harpuneet Singh Kohli

Mediating effect of green passion in linking HRM practices with environmental citizenship and performance

September 2025

Discover Sustainability

61

Dr Harpuneet Singh Kohli

Shop More and Earn More: The Never-Ending Game of Mobile Commerce

September 2025

Indian Journal of Marketing

62

Dr Harpuneet Singh Kohli

Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions

August 2025

Quality and Quantity

63

Dr Harpuneet Singh Kohli

Green choices and brand happiness: A recipe for brand evangelism

April 2025

Sustainable Development

64

Dr Atul Kumar

A study on co-integration of stock markets in India, Hong Kong and USA during COVID-19

June 2025

International Journal of Public Sector Performance Management

67

Dr. Jonika Lamba

CPDCNN: Classification of Plant Disease using Convolutional Neural Network

Jan 2025

2025 2nd International Conference on Intelligent Systems for Cybersecurity (ISCS)