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Mr. Gagan Singhal – Senior Manager MICE (sales), Thomas Cook India
On 28th January 2019, Amity Institute of Tourism and Travel Management organized a guest lecture on “Tourism marketing and an Introduction to MICE and its characteristics” delivered by Mr. Gagan Singhal – Senior Manager MICE(sales), Thomas Cook India, Mumbai. Mr. Singhal has a decade long managerial experience in the travel industry specifically in the MICE business and was able to provide an insight into the trends and marketing strategies that companies and entrepreneurs use.