Qualifications
Doctorate : Ph.D.(Business Administration)-2022,Aligarh Muslim University
Experience
01 Apr 2002 - Present
Professor,
Amity School of Business
Current Courses Taught
Sales and Distribution Management
Service Marketing
Publications
The New CSR Regualtion in India: The Way Forward ,
Procedia Economics and Finance
Baby Care in India: Heap of Opportunities and Challenges ,
Abhinav, International Monthly Refereed Journal of Research in Management & Technology
Iconic Brands: Brands which survive ,
Abhinav Journal of Research in Commerce and Management
Challenges and Opportunities of Inclusive Growth in India ,
Excel
Awareness and Perception of Organic Baby Food among Women ,
McGrawHill
Winning through Brand Extensions in the Indian Market ,
Excel
Cure and Care in Turbulence ,
Excel
Teaching a Professional Management course at Undergraduate level: Problems, Implications and Methods
Generating Wealth from Health: Health Tourism Opportunities, Challenges and Strategies for Indian Market
The Boxer Store: Boxing the Underclothes Challenge ,
Bloomsbury
Peebuddy: Using Social Media Buddies to break barriers ,
Bloomsbury
Support of Reference Groups in Parent's choice of Baby Food: An Indian Pespective ,
Trans Asian Research Journals
Dare to defy the Challenges of Online Business ,
Inderscience
Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy ,
SAGE
Open Source Software: A Road to Salvation for SMEs ,
Bloomsbury
Role of Employee engagement in reducing workplace deviance ,
IGI-GLOBAL
The use of digital tools for customer engagement in the financial services sector ,
IGI Global
HR ANALYTICS: Galvanizing the Organizations with the Prowess of Technology ,
CRC Press
Outcome-based education in business schools: The adoption of a progressive cult ,
IGI global
Contextual factors for rural entrepreneurship and innovation ,
IGI Global
The use of digital tools for customer engagement in the financial services sector ,
IGI-Global
HR ANALYTICS: Galvanizing the Organizations with the Prowess of Technology ,
Taylor and Francis
Contextual factors for rural entrepreneurship and innovation ,
IGI-Global
Outcome-Based Education in Business Schools: The Adoption of a Progressive Cult ,
IGI-Global