With the objective of enhancing research activities and to provide a platform to young researchers working at the grass root level, Amity Business School of Amity University Madhya Pradesh publishes its Amity Journal of Management (AJM). AJM endeavors to promote and spread knowledge in the multi-disciplinary management field. The Journal encourages research papers, articles, book reviews, and case studies relevant to both academicians and corporate practitioners. Journal invites manuscripts on unique and innovative practices adopted by the management people across the globe.