Editorial Objectives

  • Bridges the gap between theory and practice by connecting academicians and industry practitioners.
  • Promotes exchange of ideas and marketing best practices at an international platform.
  • Promotes inter-disciplinary research in management and other functional areas.
  • Promotes a wider scope publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
  • Provides a platform to promote research in management with managerial implications