Prof. Eshwar S.Iyer (Professor of Marketing, University of Massachusetts, Amherst) addressing Management students
A Guest Lecture on “Behavioral Theories: History, Research Evidence and Illustrative Examples” was organised by Amity Business School. Prof. Easwar S. Iyer of University of Massachusetts discussed, how consumer behaviour can be predicted when it is not governed by the principles of rationality. He also spoke, on how an understanding of the certainty effect can help a marketer deliver better. #Amityuniversityjaipur #jaipur
Prof. Eshwar S.Iyer interacting with Faculty Members of Amity Business School
Hon'ble Pro President Prof. Dr. Amit Jain delivering Vote of Thanks