Members of YUVA Tourism Club, Amity Institute of Travel and Tourism, Amity University, Mumbai were a part of a cleanliness and sensitization drive at Alibaug, Maharashtra on 17th December 2022. Members of the club picked trash from all over the beach and collected it in large bin bags. The local shopkeepers, water sports business owners, and hawkers were sensitized by the members on the importance of cleanliness on a beach, their responsibility of keeping the surroundings clean, and the impact of littering on the destination image. Tourists were also told not to litter on the beach and always use dustbins to throw their waste. The message of cleanliness was propagated by shouting slogans on the beach and holding placards related to cleanliness during the whole drive. All stakeholders appreciated our efforts to keep the tourist spots clean, and they promised to do their part in making the surroundings clean.
The whole activity was supported by Indiatourism, Mumbai.