BBA (Marketing & Sales)

Program Code 10147

Campus

Noida

Institute Amity School of Business

Amity University Uttar Pradesh

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3 Years

Personal Interview

Program Fee	(Rs. in Lacs)
1st Year Non Sponsored Semester	2.09
1st Year Sponsored Semester Fee	3.135

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Business Environment [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
The Dynamics of Happiness [Co-curricular Courses]
Country Report [SAP Courses (Optional)]
Creating Global New Ventures [SAP Courses (Optional)]
Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
Communication Skills - II [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Principles of Organizational Behaviour [Unrestricted Electives (Same Discipline)]
Social Media Marketing [Unrestricted Electives (Same Discipline)]
Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
Basics of Financial Management [Major – Requirement]
ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT [Major – Requirement]
RESEARCH METHODS FOR MANAGERS [Major – Requirement]
Country Report – II [SAP Courses (Optional)]
Innovation & Strategy [SAP Courses (Optional)]
INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
Human Values and Community Outreach [Common Curriculum Courses]
Individual Excellence & Social Dynamics [Common Curriculum Courses]
Written Expression & Comprehension in Arabic- I [Common Curriculum Courses]
Written Expression & Comprehension in Chinese- I [Common Curriculum Courses]
Written Expression & Comprehension in French-I [Common Curriculum Courses]
Written Expression & Comprehension in German - I [Common Curriculum Courses]
Written Expression & Comprehension in Japanese- I [Common Curriculum Courses]
Written Expression & Comprehension in Russian- I [Common Curriculum Courses]
Written Expression & Comprehension in Sanskrit- I [Common Curriculum Courses]
Written Expression & Comprehension in Spanish - I [Common Curriculum Courses]
Individual Excellence & Social Dynamics [Behavioural Science]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Research Methodology [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Marketing and Sales ) ]
Country Report [SAP Courses (Optional)]
Creating Global New Ventures [SAP Courses (Optional)]
Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
Creativity for Team Excellence [Behavioural Science]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
Advance Digital Marketing - I [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Advertising Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Business to Business Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Export Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Marketing Research: Theory and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Service Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Country Report – IV [SAP Courses (Optional)]
Strategizing using Innovation [SAP Courses (Optional)]
Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Fundamentals of Logistics and Marketing Channels [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Fundamentals of Rural Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Marketing and Sustainability [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
Country Report [SAP Courses (Optional)]
Creating Global New Ventures [SAP Courses (Optional)]
Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
Professional Ethics and Social Responsibility [Professional Ethics]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses