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BBA (Business Development)

Program Code 10794

Campus

Noida

Institute Amity School of Business

University

Amity University Uttar Pradesh

Eligibility

All students successfully completed ...

Duration

3 Years

Selection Process

Personal Interview

Program Fee

(Rs. in Lacs)

1st Year Non Sponsored Semester

2.09

1st Year Sponsored Semester Fee

3.135
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Course Structure

Semester 1

  • Accounting Fundamentals [Major – Requirement]
  • Economics for Managers [Major – Requirement]
  • Introduction to Management Principles [Major – Requirement]
  • Communication Skills - I [Common Curriculum Courses]
  • Introduction to Environmental Studies [Common Curriculum Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Environment [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • The Dynamics of Happiness [Co-curricular Courses]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Principles of Organizational Behaviour [Unrestricted Electives (Same Discipline)]
  • Social Media Marketing [Unrestricted Electives (Same Discipline)]
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Basics of Financial Management [Major – Requirement]
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT [Major – Requirement]
  • RESEARCH METHODS FOR MANAGERS [Major – Requirement]
  • Country Report – II [SAP Courses (Optional)]
  • Innovation & Strategy [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Human Values and Community Outreach [Common Curriculum Courses]
  • Individual Excellence & Social Dynamics [Common Curriculum Courses]
  • Written Expression & Comprehension in Arabic- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Chinese- I [Common Curriculum Courses]
  • Written Expression & Comprehension in French-I [Common Curriculum Courses]
  • Written Expression & Comprehension in German - I [Common Curriculum Courses]
  • Written Expression & Comprehension in Japanese- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Russian- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Sanskrit- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Spanish - I [Common Curriculum Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
  • Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Competitive Intelligence-applications in Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Warfare for Business Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Investment Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • QUALITY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report – IV [SAP Courses (Optional)]
  • Strategizing using Innovation [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Artificial Intelligence and Business Applications [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Basics of Artificial Intelligence [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of International Human Resource Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Digital Enterprises [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Merger Acquisiton and Restructuring [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • SALES AND OPERATIONS PLANNING [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses